Xbox seems to excel at all the benchmarks that measure platform success but it fails at every subjective metric: it's just ugly

the interface is ugly, the subscriptions are ugly, the specific way they tighten the vice on the consumer is ugly, the terms are ugly, the controller is ugly, the company is ugly, the branding and marketing is so ugly

Sony and Nintendo might be just as evil but they offer a comparatively beautiful product. Xbox 360 started out beautiful and ended ugly. Microsoft seemingly has an uglification fetish.

Metro is the ugliest UX in history

I never understood what the heck they were thinking.

I've been an Xbox diehard since the early 2000s but bringing your exclusives to PlayStation just makes me genuinely consider switching to PlayStation.

You are telling me I can now get all the games I want to play on PlayStation, or some of the games I want to play on Xbox? You're really making the case for me to switch.

And the whole "This is an Xbox" marketing strategy, claiming a Firestick streaming Xbox is as good as an Xbox? Firstly it's dumb and no one is buying it. Secondly, if people did believe it, at best you're just canabalizing your market share. You're not going to build any sort of brand loyalty to a dime a dozen streaming platform.