People are not confused about these.
Or sometimes basic image recognition.
For most users "AI" probably just means "chatbot" - and that's not compelling, because they can already access a chatbot, why would they want one in every product they use?
The more advanced features / workflows that LLMs can enable are kind of opaque if your points of reference are the ChatGPT web interface and summaries of search results on google.com - one reason that "agent" or "harness" have become useful jargon is that it distinguishes the tool we use and what it can do from the tech that backs it.
Our customer base about 70% can’t stand AI, 20% doesn’t care, and 10% thinks it’s the greatest thing in the world.
We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face.
Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively making a worse UI and often providing little to no benefit.
Most consumers don’t actually care how their tech works, just that it does and gives them benefits.
Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.
What a conundrum! Why oh why are consumers reacting this way?
If you have to scream, shout, and beg your consumers to use your AI product, you're simply doing it wrong.
The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change.
A toaster company saying their product now has AI is actually turning people off.
So yeah, as a signal the AI brand is about as bad as it gets. Crypto tier. But just like crypto, the investors want to see that signal regardless of any underlying substance.
A lot of what current LLMs are good at seems to boil down to translation:
* Translate some prompt into a planning list of individual TODOs
* Treat each TODO as a new translation (e.g. from TODO to code), or call some external tool (lookup something on the internet, static code analysis, database request)
* Translate the result(s) of these TODOs into a final text, or into a new TODO list
To me, this is interesting, because maybe the Homo Sapiens intelligence simply developed as a side effect of communication (translating words into actions).
Part of this is incentivized by investors that want everything they invest in to be an AI thingy so they can feel good about themselves. So, you have a lot of startups optimizing for that. This is not a new thing of course. Every if-else type logic got shamelessly labeled AI at some point even fifteen years ago. I've been in a few places where that happened.
Other than that, I can't see why consumers should care for most things they actually buy and pay for.
But of course they tend to fall in the feature matrix trap where when faced with choice between product A and product B, they tend to go for the one with the most elaborate spec sheet. Even if most of that is just meaningless word soup to them. True for phones, TVs, stereo equipment, cars, etc. Most people really have no clue what they are buying so they just over pay under the assumption that it will cover their needs. AI goes in a long list of meaningless marketing language that companies use to market their products. Most people say they are not sensitive to that, but their purchase choices usually tell a different story. Marketing people know that.
Yet a third or so of HN submissions are about AI BS. Just another confirmation techdorks are out of this world.
https://www.theguardian.com/lifeandstyle/picture/2025/nov/07...
- AI loves to use "consumers" instead of just saying people or Americans
- "You’ve spent time and budget on it, yet your audience can’t name a single company they think is doing it well. "
- "The small moments that used to make the web worth visiting are disappearing."
- "The brand that builds that recognition first gets to define the standard."
Nearly every sentence has an AI-ism...
https://www.pcmag.com/news/coca-cola-uses-ai-to-create-a-fut...
That episode was based on the musical The Music Man, FWIW
The mood has shifted dramatically, but that wouldn’t be obvious to anyone that never leaves tech circles where it’s still all AI all the time.
To my amazement I picked up a, grifty “hair regrowth” supplement. Right on the top of the box, they had the text: “AI TECHNOLOGY”
If you want to know what the fuck is happening to this country you just have to understand that we’re at a point where a company finds it even worth slapping an obvious grift on an obvious grift because there’s enough low IQ idiots to buy.
A good story here is notion: I don’t think they (only) stuck AI features. They made it possible for me to use it from AI. This is meaningfully different because it enables * composability *.
I record my notes in Notion using Apple Watch and summarise them or use them through Claude account which has a plugin to Notion.
Now think about it: employees in notion wont think of this as an amazing feature because it is utterly simple to implement. There’s no limelight or anything. If they had made some fancy AI integration within notion to autocomplete or whatever, the optics are better internally. But outside it is lukewarm to bad.
I wish more companies enable composability instead of bespoke AI integration within their application.
Selling an “AI” product is like describing a C++ compiler as a feature to someone buying a video game
I really don’t look forward to this new world, AI is a powerful and useful too for creators but it will and already is used for all the wrong reasons, apparently even to pick which targets to destroy in war, essentially making life or death decisions in some areas with little to no oversight. And then people here think that any kind of regulation around this tech is useless and unwarranted…
Don’t get me wrong I use AI all the time but I fear it will be the most disruptive technological development in both positive and negative ways that we have ever dealt with.
For example:
I wanted to make a pie chart in Excel of 5 cells, so I selected them and told Copilot to make a pie chart. It put a pie chart image in the chat window, and told me where to click to make the pie chart, but didn't actually make the pie chart for me.
Sometimes my phone's camera saves a picture in the wrong orientation, and I don't feel like digging around for where Google put the rotate button today. There's an easily-accessible prompt box, but it can't follow "rotate the image 90 degrees to the left".
---
The thing is, unless you use an app to do a task all the time, often it takes longer to find the button, remember the keystroke, or look it up on Google than it takes to just bang out a prompt. And, if I can tell my IDE to "write a unit test for this class" and get back something useful, why can't I tell Excel to "make a pie chart for these cells" and get back something useful?
Feels like the old iThing or eWare trends of the 00s. New thing, new marketing trend.
> Everything is sorted out!
> Everything is now sorted out, and I hope this solution works well for you.
I made an AI podcast that does a recap of every Phillies baseball game. Intro music, different hosts and characters, different callers, different segments. I take the json of the game events and give it to Claude.
Just some little bit of eleven labs and some say-tts in models for audio.
You can already see what's coming, too. At some point in the near future, companies will make a point of offering products without AI (to whatever extent) and start offering the bespoke, organic or Classic (i.e. Mexican Coke) versions and charging even more for them.
I've worked at a company whose product involved some decently advanced computer vision, marketed as AI (which isn't incorrect).
I've also seen companies that were doing machine learning before the LLM boom, who remarketed their machine-learning-based product as AI (which isn't incorrect).
I mean I agree with you just that the popular perception of that word has changed
So they go all pointy-haired boss about insisting it gets shoehorned into everything.
Many CEOs, actually including tech CEOs, are in the foothills of the Dunning Kruger journey on much of the operations of their own businesses. They just don’t know what they don’t know, yet.
I would say that undersells the (not neutral, actively negative) impact of AI to many.
What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!"
You might as well market it as "created by child labor".
But “AI is coming for your job” is very resonant.
So I think it's much simpler than solidarity with creators, artists or even workers more generally. It's that "AI" as a brand stinks, people are connecting it with annoying, low quality experiences and shitty low-effort art.
In many cases "AI" signals some sort of betrayal to users, because it shows that the developer CAN drastically change the GUI to implement features it wants to implement, except in practice "AI" isn't a feature that provides tangible benefits to the user.
So you get the feeling of "you could have done this this WHOLE time?" + the fact they didn't do it for you but just to say they are using AI now.
If the developer wanted to please the users, they would instead implement features that users have been demanding for a while. That got a lower priority so that AI that nobody asked for could be implemented.
In fact, the only time I personally encounter a lot of pro-AI commentary is when I come here to HN (and, obviously, there are plenty of anti-AI people on this site too).
I personally appreciate it and use it, but I'm still "old-fashioned" in the sense that I only ask it for very specific things and always read through what it produces. I'm honestly not entirely sure how I'm supposed to feel about all this. These are interesting times, to say the least.
One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change.
I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change overnight. He'd know how to turn the fog lights on, for instance, but next time he had to do it, the menu had moved someplace else.
AI is the ultimate non-deterministic product. You can ask it to do the same thing repeatedly and get different results every time!
This is one hell that the cyberpunk people didn't anticipate. If you watch cyberpunk movies from the 80s or 90s the tech all works kinda like how a microwave or vcr would of worked back then: the device had discrete controls and it did one thing reliably. The closest vision back then to what we're getting now is the moody ship's computer from hitchhiker's guide.
No-one likes phone menus and immediately wants to escape them (then they disable pressing 0 for human)
"AI" to me means the exact same thing
company wants to cut costs by eliminating human labor to increase profits
it means things are going to be wildly inconvenient with limited options
it ALWAYS means it's going to be worse
Hide your "AI", no-one is impressed or excited about it, quite the opposite
If it's a website, if I can't block your "AI" via javascript, I'll do it via CSS
“That’s so AI” is legitimate slang and it does not mean “that’s so cool and automated!”
The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.
It has an equally negative connotation to a rather large portion of the tech-savvy population as well.
Okay… what does that mean?
Sorry but I'm skeptical.
They are tired of hearing AI as a buzzword and having it shoehorned into every app and service they use. Most AI features have been rushed to market to check a box to say a company has an AI strategy, but they don’t work well. They’re just changing a familiar UI and popping up annoying notices.
Everyone also really doesn’t like consuming other people’s AI produced content. They associate it with slop on social media, fake headlines that tricked them, and low quality work their coworkers dump on them to waste their time. Everyone has a story about a coworker who is copying and pasting from ChatGPT everywhere at the office.
But most everyone thinks their own AI output is the exception: They like being able to type a couple sentences into ChatGPT and have it tell them something or produce some output that would have taken more time if they did it manually.
Consumers love outsourced call centers, don't they?
Or have you ever seen an advertisement for US/EU tech that said: "Developed and designed by our software experts in the Philippines", or "Call our help line and we transfer your call to India for free!"
The example I always give is when google maps got speech recognition, I could ask it "Hey google, what's the E.T.A." and it would magically respond with how long till I arrive. Somewhere along the line it broke and for years now it doesn't work... the last time I tried my phone actually brought up the web browser and did a web search. smh.
The first thing I did when they forced gemini was I went to look how to disable it. Why? It override the old voice I chose to read calender events in the morning... in fact it would start reading like normal, then that stupid gemini voice would cut in and be entirely unhelpful.
its all enshitification.
- "ML is such a buzzword. Everyone is trying to shoe-horn it into their product."
- "Why are they putting 'machine learning' in their hero section? Just do the thing well. ML is an implementation detail."
- "You dont even need ML for this. Simple linear regression would be the better choice."
We are so far beyond the pale. This was a valid criticism ~5 years ago and now we remember it as the golden days.
why does this happen to you?
dude250711•1h ago
E.g. Spotify is using AI extensively, consequently I expect them to reduce the price very soon. Maybe like a 50% cut.
Configure0251•1h ago
exhumet•1h ago
dude250711•1h ago
tennfown•40m ago
dbalatero•43m ago
...right?
zx8080•1h ago
LastTrain•1h ago