Really? ~4 years ago our CEO hired a consultant to fly out several times to do team building exercises. We can't afford to do our 3-year server refresh cycle, but the consultant was no problem to pay.
We just recently had branding consultants come in and also spent thousands of dollars (AWS charges) on rebranding all our photos. We operate in a captive market, if you want to operate in our market you are required to subscribe to our service, and if you aren't in our market you can't subscribe. Branding at the end of the day drives 0 sales.
Heck, reminds me of the time a company I was working with hired a new CTO and one of the first things he did was as "server renaming scheme" using obscure (to the US-centric staff) city names from around the world (database servers are Swiss city names, web servers are Denmark, storage is Finland). We went from cattle naming to pet naming, for a CTO that lasted ~6 months.
In my experience company leadership is not quite as thrifty as this article likes to think they are.
Or more accurately, "Because this is good for my career."
The idea of tokenmaxxing reaches different companies in different waves, so it will be discovered in waves and outgrown in waves in companies and industries in their own cycle.
In the long run, tokenmaxxing is like drunken sailor spending. Scaling is almost always about a large component of efficiency, and lighting money on fire in the street can only last so long.
I fear a world where critical software is stood up with increasingly non-human governed abstraction because it [seems like it] works.
Software engineers as the review terminal in a conveyor of business-led code mass production... coming to a company near you?
Why do such fever dreams occur at all? Are they getting more prevalent? More damaging? Do they jepaordize the global economy? Should they be regulated in some fashion?
I can't prove my case, but I think it's a symptom of media manipulation/consolidation, the 'fiduciary duty' delusion, and that shareholders can hold the puppet strings tighter than they used to. More and more, they place their sillytown bets and expect the plebs to dance to them.
aurareturn•1h ago
For companies that have measured performance based on token spend, they can now dial it back. Employees have learned to leverage AI for things they wouldn’t have prior. Now they know what’s possible and what’s not.
No one is stupid enough to always measure performance based on token spend and have unlimited budget. It was always a temporary thing to transition the employees to a new world.
Chu4eeno•52m ago
herval•46m ago
linsomniac•44m ago
We are now seeing that Claude Code can do a LOT of heavy lifting in our day-to-day work, but the bulk of our employees are stuck cost-maxing and literally cannot "imagine how you are running into your session limits". "I'm fine with the $20/mo account."
There's a case for the cost-maxing has hurt our company.
baconmania•42m ago
BobbyJo•16m ago
Definitely not some measured, long term, rational out of the gate.
tough•7m ago
arexxbifs•32m ago
There was demonstrably zero cost or consequence analysis, which is also why it was dialed back as soon as the (still) subsidized tokens became just slightly less subsidized, and the wise leaders realized they spent huge sums of money with no way of gauging ROI.
LLMs may have their use cases, but let's not make up free excuses for blithering idiots who, by any rights, should all be fired for cooking up money-burning policies that are textbook implementations of Goodhart's law.
Anyway, just needed to get that off my chest.
witx•32m ago
Also tokenmaxxing was never an intentional and smart strategy employed by companies like you say. It was a mix of fear of missing out, signaling to investors they were in on the hype and recouping investmenets in data centers
aurareturn•6m ago
Come on now. Let's not think that we are all smarter than management at these companies.
clickety_clack•29m ago
Big Corporate managers are much more likely to have felt the need to “do AI” from their VPs, who in turn got it from the executive team, who have probably been under fire to produce a coherent magical AI strategy that makes to company scale infinitely while reducing costs. In that environment it’s much more likely to be copy-and-pasted charts from Gartner and buzzwords overheard at conferences, combined with the hope that somebody somewhere will eventually turn it all into something that resembles forward movement.
catlifeonmars•27m ago
> Tokenmaxxing was just a way to force employees to start leveraging AI in a meaningful way.
> It was always a temporary thing to transition the employees to a new world.
Trying to understand your justification for rejecting Hanlon’s razor.
aurareturn•11m ago
flunhat•5m ago