https://www.topgear.com/car-news/usa/startup-wants-build-sma...
https://www.roadandtrack.com/news/a71667299/reo-industries-r...
The easiest thing for you to do is just not engage with the post if you don’t like it. You people don’t need to pollute the comment section for anyone else who’s actually interested.
Just about everything is vibe coded or written with AI these days. Assume that’s the default. Comments pointing it out or complaining about it is just noise.
Well, you all know the answer.
Because we hate you, and need to make some money off it
"Best value": Over how many miles? A hybrid often has a lower TCO.
"Gas I4, proven": Maybe it's a skill issue, but I can't figure out which I4 they're using or if they DIY. Meanwhile, the "unproven" Ford hybrid system is pushing trucks to 200k miles on a regular basis. (of course, your mileage may vary but it seems like they did a great job with this)
There's other issues as well.
But I do love the pressure this (and Slate) puts on Toyota to restore some sanity to truck prices. There is a market of people who want reliable transportation without spending $40k++.
CEO: “We’ve spent tens of millions of dollars designing, developing, and tooling up to bring a new truck to market at a competitive price. We’ve worked out the entire manufacturing supply chain and have contracts in place with numerous vendors. We’ve placed orders for the thousands of parts, and hired highly skilled labor, and have extensively planned to have the man, machines, and materials all in the same place at the same time to actually pull this off. We have the working capital loans in place to let us run these operations. All that remains is the marketing outreach.”
CMO: “Okay, got it boss. Let’s start with one of the most highly visible parts of the marketing plan that literally every customer will interact with because of our sales model. Our contract marketing agency says they can develop a fantastic site for $200k - they have a great portfolio that shows they can make exactly what we need.”
CFO: “Fuck that, I just asked Claude to vibe code a marketing landing page. Looks great. Ship it.”
> Right to Repair Every panel off in under five minutes with common tools. Plain-English diagnostics on a $30 scanner. A 20-year public parts catalog at fair prices. No parts-pairing — in writing.
I'm very excited about this and pray it is successful.
Does it offer this? Wish someone would make that product.
Atm, this is a DoA product.
In the end, it's basically a Toyota Hilux.
A Toyota Hilux, sold in america would be nice. The small truck market is slim pickings... other than the slate (which is still vaporous), nothing small with a regular cab has been built in a while. Old trucks won't last forever.
As a benchmark, I would use Slate, who have so far done an excellent job providing information and updates on their truck.
It's one thing to ride on nostalgia, but how much nostalgia is there for a company whos heyday was 100 years ago, and went out of business (well, merged) 60 years ago? The only nostalgia this old guy has is remembering my grandfather talking about the Speedwagon he had back in the day.
The same CarPlay everyone says is a must-have deal-breaker, yet every major manufacturer is slowly eliminating or putting behind a paywall.
Good luck replacing 800 proprietary battery cells yourself or attempting any kind of repair on contemporary iPads-with-wheels without mandatory specialized equipment and documentation.
cause of concern?
- i4 gas engine instead of using 4 electric motors - then using smaller engine to act as generator. plenty of Chinese have done this - quickest way to start a car company. otherwise they're gonna find out real soon - why other auto manufacturers went out of business or why reliability is a cause of concern even for big manufacturers. engines and powertrains can be complex.
electric motors are simpler.
Sure, some people just like a big diesel truck for ego reasons. But the cost of them limits most people's ability to endulge that.
I wasn’t aware of this - this article mentions 100k purchases in the first 2 years of the war.
https://www.politico.eu/article/ukraine-war-rely-pickup-truc...
Pretty much says it all. I'll take two.
Not to mention, a real body-on-frame SUV. Can you even get one of those new for < 35k?
I tow quite heavy things with it, taking 3500kg trailers a long way off road.
The lack of self-awareness is baffling.
Ultimately I think the most fair thing is to let both sides attempt to build support until a clear victor emerges.
You don't find many literary masterpieces scrawled in permanent market on a toilet wall.
thatcherc•1h ago
herbst•1h ago
analog31•1h ago
csto12•1h ago
wlesieutre•1h ago
Eueudhsbsj32•1h ago
bloomingeek•1h ago
Because of the poor gas mileage, I always wonder at why people drive these gas guzzlers as their main transport. But each to his own. (BTW, some claim safety, but it's probably fashion.)
lostlogin•12m ago
https://www.lshtm.ac.uk/newsevents/news/2025/being-hit-suv-i...
stackghost•1h ago
skippyfish•1h ago
And of course, a good chunk of HN wants to be making millions a year doing crypto... sorry, AI... societal or environmental consequences be damned - even though you can live comfortably on $100k in most of the world.
Ultimately, life in highly developed countries is largely about the wants, not the needs, and different cultures emphasize different wants.
thegrim33•1h ago
SoftTalker•36m ago
nonethewiser•1h ago
greenavocado•1h ago
otterley•11m ago
jmspring•1h ago
stackghost•1h ago
EV proponents have a strong propensity to gloss over the very real drawbacks of battery-only vehicles:
- Towing anything outside of charging infrastructure/away from the highway rest stops is not feasible because of the range reduction, which in USA/Canada is a major reason to buy an SUV/pickup. Why buy an electric vehicle that can't tow your boat to the lake where there's no charger?
- Mileage goes down in the summer and way down in the winter, because the battery packs need to be cooled/warmed.
- Mileage evaporates slowly, even when the vehicle is "off", making these vehicles fundamentally unsuitable for, again, going pretty much anywhere you can't plug it in. When I was a teen we used to take week-long canoe trips into Algonquin Park. Imagine trying to get the kids home from camping on Sunday afternoon, you're an hour's drive away from the nearest city but oops the battery pack is dead because it's been self-discharging and cooling itself the whole time you've been camping. No thanks.
- Venturing far away from the charging infrastructure (camping, rural road tripping, jobsites/camp) is risky. If you run out of gas in the middle of nowhere, you can get a ride into town, fill up a jerrycan with gas, and then extricate your vehicle. If your battery-only EV runs out of charge in the middle of nowhere, you are completely fucked.
EVs are great, and when my 2013 TDI finally quits I will likely purchase an EV, but they're just fundamentally unsuitable for some use cases.
binkHN•30m ago
zymhan•1h ago