I do think that AI signage/advertising is the new signifier of low-effort, low-skill output and that is how it will be perceived by clientele.

Similar to someone just scrawling a sandwich board sign in chalk (which at this point I would prefer).

Businesses will stand out from a taste perspective by continuing to hire human effort to make recognisable human output.

AI menus and signage are quickly becoming the dog whistle for "cheap". It's telling you what kind of quality and service you should expect in the rest of their product or service. Pretty soon people will catch on, and start avoiding these places. Once that happens, generative AI image models will be hard-pressed to drop the association. It's like walking into a dollar store -- everything can be made cheaply, so it doesn't matter if something there is actually of any value.

I've come around to the other side of this in a way. I used to think "wow they don't care at all" the same way I previously looked at menus clearly made in MS Word: The place will probably be cheap and they don't care about having fancy menu design.

From there, it's two possibilities:

-They care about the food at the expensive of design and it's going to be cheap and great (good) -They care about the food as much as the design and it's going to suck (bad)

This switch happened after a new place opened in my neighborhood that had AI signage and is now my favorite lunch spot.

There are a lot of these on websites too. There was a design that was pretty good back in the day, but lately I've been getting quite a few requests to change it to the trendy Linear-style AI design. As more sites use AI-generated images, I think some people have come to see that as the trend

Hand-made comfort food will be as much a luxury as hand-made menus.

My personal opinion is that these days most people simply wouldn’t be able to tell that the photos are AI generated, and even if they could, they wouldn’t care or have any strong thoughts about it. I don’t think my parents or any adults aged 50+ in my family have spent any time at all playing around with AI image generation tools or comparing AI-generated images to non-AI-generated images to be able to have any opinions about these things.

So until more people frequenting restaurants care it’s a relatively low risk and low cost way to update your menu.

I do miss tacky, over-styled menus sometimes. Doesn't excuse the fake food pictures though.