Is this a response to marketing lingo specifically or some other cultural phenomenon? There's a difference between what you want to do to advance your goals (e.g. compromising), and what you want to say for visibility for whoever's goals they are (e.g. "uncompromising" the customer's goals).

There might be a deeper point being communicated, not sure, but I see no issue here.

Well there's compromise that means multi-dimensional constraint optimization, and that's fine. But a lot of time what people mean by compromise is they compromised on cost, or on effort, or on attentiveness. Colloquially that's what people usually mean when they use the word with a negative connotation.

Not quite. Design is about optimization (of user experience, performance etc). Optimization implies constraints. Constraints are what made you think of "compromise".

"Design depends largely on constraints." - Charles Eames