My position for years: minimal static landing page, one clear offer, optimised for conversion. Everything else is designers entertaining themselves. Then the “built this 3D scrolling page with Fable in 5 minutes” posts started going around and my customers began asking for that. I pushed back, lost the argument, and built a few.

Two things surprised me.

First, the viral demos don’t survive contact with a client. I tested so many circulating prompt/skill setups. One-shot output looks great; changing anything afterwards is brutal... The demos are impressive because nobody in the thread ever has to revise them.

Second, and worse for me: dwell time and conversion on the pages I built came out ahead of the minimal pages I’d have argued for. Small sample, and I’d like someone to tell me why it’s noise.

So I built the thing that fixes the first problem: prebuilt interactive widgets that stay editable instead of a generated blob you re-prompt. https://scrollytelling.ai my own landing page is now built with it, which is the first time I’ve used my own product for my own marketing. Conversions are amazing, but it could be due to main keywords I’m ranking for, like “scrollytelling”, however, I see it as kind of validation :)

Still think most SaaS pages should be static and boring. Less sure that’s the whole story as things are changing… I believe most of us here “hate interactive scrollytelling” stuff, but let’s see how it goes :)