I hope buyers understand that ChatGPT isn’t recommending the best products or the best sellers, they are in a paid partnership with Shopify and will show products from their stores above others. Some of the best e-commerce brands I know have a custom platform or use WooCommerce.

That’s why I’m building an open-source agent commerce chat where you can connect to any seller. It supports Openfront, our Shopify alternative, but it’s built in a way where any platform can be added as an adapter.

I truly believe AI will replace these marketplaces and even Google Shopping and we need that way to be open, decentralized, and interoperable.