The tool shows you where competitors are ranking nearly page 1, so you can write a better content about the keyword and steal the traffic.

Or, if they drop possitions for some keywords you can see it imediatly and write about that and try to get their traffic.

Plus, you can see for what keywords llms cite them so you can try to improve your content to answer that question.

Basically you get all the insights from their seo strategy without bloated dashboards or complex tools.