I'm an SEO and AI search consultant. I've spent years creating topical maps and content strategies for brands and that led me to building Floyi.
I’ve seen over the years, long before AI-generated content, how content strategies started with individual keywords and disconnected article ideas. Teams published more, but organic traffic stalled and sometimes declined because the content focus was fragmented.
That’s why I always start by defining the brand, what it wants to be known for, and their buyers’ needs. Then I turn that context into topical research, a topical map, and a content publishing plan.
The problem I kept having was keeping the brand’s context across the separate tools, documents, and spreadsheets throughout the workflow. By the time you were ready to start a brief or writing, you had to remember to find the brand and writing guidelines first to ensure the brand’s voice was intact.
I built Floyi to keep the process in one workflow, carrying brand/audience context from research to mapping to content briefs to articles.
You can try it here for free: https://app.floyi.com/
I would appreciate feedback on improvements, especially where the workflow feels fragmented.