So like an option....

It would be better if we could see the other variables explicitly listed i.e. are they the same price (or same price for a comparable spec), what do the reviews for both vehicles look like, etc.

We need a control group where the only difference is the Honda badge.

I know a number of people who’d buy a Honda without a second thought but wouldn’t be caught dead in a Chevy.

Were the two cars priced the same? Is public image of both brands the same? I'm not sure this was a good A/B test.

This is an invalid comparison. There were enormous discounts on the Prologue, up to $20,000 off.

https://electrek.co/2025/09/23/honda-offering-over-20000-off...

The japanese branded car outselling the domestic branded version in 2025 shouldn't surprise any millennial. If you grew up in the 80s or 90s getting shuttled around in a GM you almost certainly remember a piece of the interior coming off in your hand, or if you're an elder millennial, writing your name with your fingernail on the UV damaged interior of a late 70s/early 80s GM car that's only 3-5 years old. It's hard to shake that kind of shoddy build quality even decades later.

Meanwhile my friends kids are turning 16 and inheriting the honda accord with 250,000 miles I remember getting shuttled to and from soccer practice when I was 12 in the 90s

I test drove a new Subaru Forester a little while ago. I currently drive the 2015 version where the most advanced feature is the visual crash prevention system that brakes for you and a bluetooth sync that barely works

and yet I hated the new Subaru so much. I hated the fact that the entire console is now one giant touchscreen, requiring you to look away from the road in order to operate. I hated the huge bulky 'Starlink' hardware hidden in the roof. I hated the fact that the MPG was barely better even with ten years worth of supposed engineering advancement and the Forester was now wider and taller which sucks for being a city car

the last 15 years of 'innovation' in cars was a total mistake. call me a luddite but I really don't want my car to be able to be tracked by any satellite at any time. so it's either used cars for me from now or something like the Slate truck with the barest dashboard config (or a kei truck once it's legal in my state)

I heard that the reason the major car companies started to sour on CarPlay was because Apple started to get increasingly needy with their data collection requirements (as of CarPlay Ultra) and the car companies weren't comfortable (or legally able) to give Apple that much canbus/telemetry data. And I guess Apple was pushing CarPlay Ultra as the only option without classic less-data-snoopy CarPlay?

It’s a partial driver, perhaps even meaningful in some way, but this is hardly an A/B test. Suffice to say lack of CarPlay is costing them in some way but model refreshes, steep price discounts, and other economical considerations are going to win out. Sure, 79% of some sample of car buyers said they wouldn’t buy a car without carplay but putting carplay in an otherwise crappy car isn’t going to magically make people buy that instead. There’s a lot of reasons Chevy is struggling. Blowing their own foot off with this decision can’t have been good for business but it’s certainly been hilarious for the quotes their execs have had to say in public with straight faces so they don’t get whacked for not following the party line. At some point I’m sure there will be a reorg where the opposite will become true.

That's... not what an ab test is.

Yeah this is no good. If one says Honda and one says Chevy, then it's not apples to apples. It doesn't matter if it's the same car, the vast majority of people don't know that. Comparing sales numbers is meaningless.