https://www.1000libraries.com/ is a for profit entity that is potentially related to this topic. No affiliation, just a customer who loves libraries.

"Until recently, oh, maybe still now… libraries have been boring and uncool place for most Japanese people."

This is the perception of libraries in many places. Libraries are a tremendous public good that is underutilized. If we can make them "cool" people would take advantage of this resource.

This is even a challenge for bookstores. In the UK, James Daunt successfully built Daunt Books, an independent bookshop in the age of Amazon by making it "cool" and personalized. Most recently, he became the CEO of Barnes and Noble to make that large chain bookstore a place people want to be. https://www.modernretail.co/operations/barnes-noble-ceo-jame...

I very much want libraries and bookstores to be a part of our society, so I'm a huge fan of "making them cool" so that more people will use them and they will continue to exist, and thrive, in our society.