Its almost like... it was inherently designed to be as addictive as possible?

Snarky reaction aside, and actually reading the article, it says that the problem is something along the lines of "we incentivized and rewarded business accounts to post large volumes, so now if you switch to chronological order you will see more of these posts which reduces user satisfaction".

Well, that just means that the company will have to adapt before their users start unfollowing spammy accounts and the whole "influencer" business takes a hit. Though tbh, not sure how much of a hit it could take but hey, when instagram says engagement falls, I allow myself to feel optimistic for a brief moment.