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This article is just an ad for the phone. It doesn't offer anything other than just repeating the same trite takes about Apple in general. They do, however, sum up the value proposition nicely:

>So the iPhone Duo’s appeal isn’t rooted in novelty or raw power... It’s about the little rush you get when opening it up for the first time...

i.e., it'll do wonders in terms of triggering the dopamine response for buying consumer electronics.

Cynicism aside, I know there are plenty of people who are "iPhone only" who would have loved a foldable since they first started becoming available and now have the chance to actually get one. Those people will surely actually get a lot out of this.

For everyone else, it's just an iPhone that is also a foldable. If you haven't been interested in foldables up to this point, then this really shouldn't sway you much.

NetMageSCW•39m ago

That depends on whether you believe Apple’s implementation of a foldable beats all the others e.g. it is certainly understandable to not be interested in Android tablets but have an iPad.

swozey•26m ago

I've wanted a 2n1/convertible macbook pro + ipad/ios flippy laptop ever since Windows started making them and never, ever thought it would happen with Apple. I still don't think it will happen but with this coming out I went from knowing its an impossible request to being sure it's an impossible request.

All of the Windows ones have horrible throttling problems, my $3k dell xps 13z was just terrible.

I hope this takes off, maybe we'll start getting neat consumer stuff from Apple again.

Happily writing this from a 7 year old m1 max that runs great aside from Tahoe.

ghusto•14m ago

I don't watch Apple's events, ads, or any other marketing. When the actual devices or "inventions" are released a few days later, it's very obvious who watched the marketing material.

At best, this guy is brainwashed, but more likely he's just complicit in the ~lies~ marketing.