Are those opposing goals? Why say "while" as if they are in competition with each other?
It cannot be understated the extent to which the console industry, including third party publishers and devs, needs Sony and Microsoft to both stay competitive. In that light the drastic moves being done at MS are long overdue, but maybe not sufficient. It's also an open question if consoles (outside of the Nintendo universe, which is a very different audience) have a future at all.
datsci_est_2015•22m ago
Or maybe they do realize this and are willing to sacrifice the IP at the altar of Moloch.
Rebelgecko•19m ago
If they're under the same roof, my optimistic hope is that they'll try to focus on how to differentiate the IPs. But realistically we'll probably just end up with even more micro transactions
sylens•12m ago
Halo Infinite from 343/Halo Studios stands out in particular. They thought that game was ready to ship in late 2020 and showed it off on their summer showcase, where it triggered such an intense backlash they delayed the game for a year and it still came out with minimal content.
Halo and Rare going under Activision could be a good thing. But if you want to be cynical, they are moving all of these studios out of "Microsoft Gaming Studios" and into Activision, Bethesda, King, etc. to make it easier to sell each of those individually or spin off the whole thing altogether.