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OpenAI is enlisting an influencer army to make it look 'good for the world'

https://www.businessinsider.com/inside-open-ai-influencer-marketing-strategy-chatgpt-ads-sponsorships-instagram-2026-9
23•cdrnsf•47m ago

Comments

nba456_•28m ago
Company advertises.
zmeden•13m ago
DuPont advertises
bko•16m ago
I love the hyperbolic language.

"enlisting an influencer army"

put 'good for the world' in quotes because obviously it's not

A more neutral headline would be: OpenAI Is Enlisting Influencers to Promote Its Public Image.

The rest of the article reads like anti-AI slop. For instance:

> The company isn't asking influencers to assuage fears that a rogue AI could destroy humanity.

It is weird how prominent anti-AI sentiment is online and in media. It's by far the most popular and fastest growing technology in the world. So presumably people have a general favorable impression of the technology as they're engaging with the product and many are paying for it. And I don't buy that it's being jammed down the throats by most employers. Sometimes maybe, but I see the reverse, where people WANT to use frontier models and are being prevented through archaic security hoops.

The big question is who is funding the influencer army to gaslight people into thinking AI/data centers will somehow end the world?

123aGaf•12m ago
Lol, yes, slop is growing exponentially.

> The big question is who is funding the influencer army to gaslight people into thinking AI/data centers will somehow end the world?

It may be a difficult concept for an astroturfer to understand, but people are activists for free. If you have found any anti-AI financiers, please share them so I can apply. Of course you already know there are none.

voidhorse•39s ago
> The big question is who is funding the influencer army to gaslight people into thinking AI/data centers will somehow end the world?

The companies are doing this themselves in a (stupid) attempt to do regulatory capture/ set up a cartel. Dario Amodei recently published an essay pushing this idea.

> And I don't buy that it's being jammed down the throats by most employers. Sometimes maybe, but I see the reverse, where people WANT to use frontier models and are being prevented through archaic security hoops.

What is N here? 1?

> It is weird how prominent anti-AI sentiment is online and in media. It's by far the most popular and fastest growing technology in the world.

Is it though? Do we actually know that? Is it growing faster than facebook did or google search? Is it even possible to measure when some of the "adoption" is probably people triggering it incidentally (e.g. AI mode in google search shouldn't count as adoption here).

People are worried about it because it is a highly disruptive technology with unproven ROI for businesses as of yet (restricting claims to LLMs here). It has a lot of negative potential side effects for many different groups of people. The media is reflecting these viewpoints. If there's any astroturfing going on, it's from the pro LLM camp.

123aGaf•14m ago
And they only count the influencers who use the OpenAI's partner hashtags!

US business model: go into billions of debt, brainwash the population via YouTube, Twitch, TikTok and Hacker News influencers. Intimidate foreign governments to allow the current snake oil. Wait a decade until you have minor profits and the stock price is through the roof because #growth-mindset.

poisonborz•4m ago
Wait what, Hacker News influencers? :D
automatic6131•12m ago
There's been multiple YouTubers saying they've been paid recently to make... AI Doomerism videos (e.g. Sabine).

I imagine this is simply part of the campaign, AI doomerism followed by AI Bloomerism, it could even be part of the same organisation's campaign; selling the solution to a problem they put in your mind. Hype, criti-hype, it's all so tiresome.

mikeocool•9m ago
Why do they need real influencers? Don’t they own some of the world’s best AI models that are really good at generating content?

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