European and Asian consumers have similar tastes in cars, sub-compact through to mid-size SUV make up the majority of the market. In America trucks dominate but they don't export well.

"One in every seven battery EVs sold across Western European markets in the first five months of 2026 belonged to Chinese brands, according to data from Schmidt Automotive Research."

Hmm, that's a lot but hardly "lost" to other manufacturers. More like Ford is not going to try to compete in the BEV market...