‘he has described tracking exactly where viewers stop watching and rebuilding videos around those drop-off points.’

I’ve seen only clips of his videos here and there, but assumed he was somewhat naturally gifted in creating content that interested people. Reading this, and his obsession with algorithms, his job seems like a hellish nightmare.

I recently stumbled upon ‘book influencers’ on YouTube and same desperation is holding them hostage. There’s no way this is fun for anyone. Being so obsessed with clicks and likes and retention and whatever. Then trying to earn money from it all. I’d literally rather be a vagabond.