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Publishers Killed the Paperback, Then Blamed Readers

https://jacobin.com/2026/10/books-publishing-reading-mass-market-paperback
26•PaulHoule•56m ago

Comments

marbletiles•18m ago
I’d love to read more books on paper but purely from a utilitarian standpoint, the UK’s race to enormous books (both hardback and paperback) makes it unworkable. Some of the latest books are more like pulpit bibles than something I can toss in a bag for the commute.
Grombobulous•15m ago
In my mind the problem is that those buyers have better places to go than mass market paperbacks.

Someone like you who cares about practicality of “tossing in a bag for a commute” is better served by an e-reader.

Someone who finds hardcovers and big paperbacks too expensive or ungainly, again, better served by e-readers.

Someone who wants the cheapest price possible: e-readers.

That leaves the physical book buyer in much be same niche as a vinyl or 4K UHD Blu-ray buyer. They aren’t buying for convenience and the way the physical object looks and performs matters a lot more than convenience.

PaulHoule•2m ago
In my mind the change happened long before e-Readers came along.

Even in the 1980s there was a surge in expensive "trade paperbacks" that were frequently terribly built. Like you buy one from the store and open it and the binding cracks the very first time.

I have a lot of mass market paperbacks that I mostly bought used in the 1980 and I'd say in the 2000s they were in mostly excellent condition, but at this point in time they are pretty yellowed. My storage conditions are awful, an old farmhouse with a permeable basement, but when I look at books of all kind from the 1960s and 1970s, especially mass market paperbacks that have been rebound, the yellowing is severe.

But even despite them being "cheap", "low quality", etc. I think they were mass produced and more consistent in quality than many more expensive books.

I buy a lot of e-Books but I am putting together a kit for doing tarot readings for other people (most people find the cards are cooperative 30-50% of the time but I have a shtick that gets a response I like almost 100%) and I am starting to be able to work without a book but I still want books and for that I want real books, small books, not something to look at on a phone or tablet.

Grombobulous•17m ago
Missing from the article is the role of ebooks.

I hypothesize that the kind of reader who wants a physical copy of a book is much happier to get a hardcover. I know I’ve personally lever liked the cheap flimsiness of mass market paperbacks and I don’t read frequently enough for the higher price of a hardcover to matter.

The kind of person who wants the cheapest possible book moved from mass market paperbacks to e-readers.

There was a recent article probably posted here about how UHD 4K Blu-ray sales are increasing over time, somewhat counter to what the average person might assume. I think this analogy works reasonably well. The 4K UHD buyer fits a niche of someone who isn’t satisfied by streaming. They want a keepsake physical piece of media with beautiful box art and the highest quality picture and sound available.

In contrast, the kind of person who would have bought DVDs from the Walmart bin has almost certainly moved to digital. They never cared about the quality of the media, they just wanted a low price with a lot of convenience.

blm126•6m ago
I was thinking that too, but then the article mentioned at the very end that Canada isn’t experiencing the decline and its mass market paperbacks never ballooned in price. That one fact could prove the entire thesis of the article but wasn’t really explored.
Reason077•6m ago
Not just eBooks: the growing popularity of audiobooks has presumably had an effect on traditional book sales too.

Audiobook sales continue to grow strongly every year, where as ebooks have been flat or declining in recent years.

BeetleB•5m ago
> I know I’ve personally lever liked the cheap flimsiness of mass market paperbacks

I'm in the opposite boat. Growing up, I mostly had paperbacks, and when I encountered hardcover, I just couldn't fathom why someone would pay so much more for something so obviously inferior. They're a bigger pain to hold. Not convenient to put in a backpack. Take up way more space on the bookshelf. Etc.

BeetleB•9m ago
If you did a PCA on the reasons reading has gone down, this would get a very low score.

I can take most young people today, give them access to all the paperbacks in the world (and despite the point of the article, it is very easy to find paperbacks!) and their reading will barely change.

The culture has shifted. Screens are a likely problem. Books - particularly paperbacks - were handy because they could be used to in times of boredom. Waiting at the doctor's office. Commuting to work/school (if you're not driving). In the evening when nothing good was on TV and your computer is turned off. When you didn't want to tie up the phone line talking to friends.

Now there are many more alternatives to fill those spaces.

richwater•7m ago
Not sure why a political rag is posted here
jleyank•6m ago
There comes a time in life when there's "just too much stuff". Whenever that happens, things like e-books and other digital media become more important. And today, unfortunately, books might not be items that have any resale value.

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