A platform where any company can promote its product by running a campaign competition.
Lets say a company wants to promote a product and thus it lists a product on the platform.
Now any user can come and register on the platform and start making content wrt that product - it can be anything from a reel to a youtube video , even a linkedn post or a blog article - content would be posted by the user on his personal account. The user can make an advertisement , unboxing video , product review , "how to use the product",etc. I mean any content around the product can be made & posted.
Now only the top 10% posts would get a reward & reward would be distributed in the same ratio as the reach. So a normal creative human can surpass an influencer's earning if he actually made something really viral.
Its a win win for both the brand & the user.
Example - Brand A wants to promote a product B and pays X amount to platform. The platform will launch the campaign with a total budget of lets say (0.70 * X).
And then based on reach of each post the reward would be divided among top 10% folks.
I am just brainstorming on this idea atm, what do you guys think of this model/Idea ?