To some people, success looks like the linear accumulation of small wins. Each cycle, you sprint for the goal, rinse, repeat. As long as you deliver each one on schedule, everything is fine. There is no need to create a vision or roadmap, no need to work towards or even define quality, just react swiftly to the loudest signal every day.

This is a perfect storm for enshittification. No one is accountable for the quality of what was delivered, only that it was delivered. As long as the latest fire is out, all is well. Right?

Money number must go up.