Each day has 1440 minutes in it. Each one of them have an owner. When your minute comes around, your profile goes live on the dial for 60 seconds, and whoever is watching can react and wave. Then the next owner takes over. And so on.
Anyone can watch. Open minutes start at $5. If you want to buy a minute that already has an owner, you can offer a higher price.
Another thing that makes it different is that you can cash out - via Stripe Connect. So if your minute got bought at 2x, you can actually get the money.
Some interesting things I've found while building it:
* Time zones. Minutes are numbered in UTC, and displayed in user's local timezone. It might be slightly odd, but probably the best solution under the constrains
* An empty dial look bad, so we populated it with some messages to keep users entertained. Including some of my (lame) jokes
* There is a background music that is dynamically generated. It changes based on several things, including users reactions. It's an interesting problem to solve - make the music evolve but do not sound chaotic.
I launched it last night - would love some feedback.