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Elites Could Shape Mass Preferences as AI Reduces Persuasion Costs

https://arxiv.org/abs/2512.04047
69•50kIters•48m ago•55 comments

Ghostty is now non-profit

https://mitchellh.com/writing/ghostty-non-profit
1086•vrnvu•14h ago•221 comments

Valve reveals it’s the architect behind a push to bring Windows games to Arm

https://www.theverge.com/report/820656/valve-interview-arm-gaming-steamos-pierre-loup-griffais
744•evolve2k•1d ago•613 comments

Uncloud - Tool for deploying containerised apps across servers without k8s

https://uncloud.run/
85•rgun•3h ago•34 comments

The Mysterious Realm of JavaScriptCore (2021)

https://www.cyberark.com/resources/threat-research-blog/the-mysterious-realm-of-javascriptcore
7•program•52m ago•0 comments

Reverse engineering a $1B Legal AI tool exposed 100k+ confidential files

https://alexschapiro.com/security/vulnerability/2025/12/02/filevine-api-100k
672•bearsyankees•15h ago•218 comments

Average DRAM price in USD over last 18 months

https://pcpartpicker.com/trends/price/memory/
288•zekrioca•9h ago•196 comments

Micron Announces Exit from Crucial Consumer Business

https://investors.micron.com/news-releases/news-release-details/micron-announces-exit-crucial-con...
555•simlevesque•15h ago•268 comments

1D Conway's Life glider found, 3.7B cells long

https://conwaylife.com/forums/viewtopic.php?&p=222136#p222136
441•nooks•16h ago•148 comments

Show HN: I built a dashboard to compare mortgage rates across 120 credit unions

https://finfam.app/blog/credit-union-mortgages
252•mhashemi•12h ago•79 comments

Saturn (YC S24) Is Hiring Senior AI Engineer

https://www.ycombinator.com/companies/saturn/jobs/R9s9o5f-senior-ai-engineer
1•etticat•2h ago

RCE Vulnerability in React and Next.js

https://github.com/vercel/next.js/security/advisories/GHSA-9qr9-h5gf-34mp
520•rayhaanj•17h ago•187 comments

In Northern Scotland, the Neolithic Age Never Ended

https://www.newyorker.com/magazine/2025/12/01/in-northern-scotland-the-neolithic-age-never-ended
14•samizdis•4d ago•11 comments

Why WinQuake exists and how it works

https://fabiensanglard.net/winquake/index.html
70•wicket•7h ago•2 comments

All the Way Down

https://www.futilitycloset.com/2025/11/17/all-the-way-down-2/
6•surprisetalk•5d ago•0 comments

Acme, a brief history of one of the protocols which has changed the Internet

https://blog.brocas.org/2025/12/01/ACME-a-brief-history-of-one-of-the-protocols-which-has-changed...
115•coffee--•9h ago•45 comments

Kea DHCP: Modern, open source DHCPv4 and DHCPv6 server

https://www.isc.org/kea/
90•doener•9h ago•27 comments

Show HN: Mirror_bridge – C++ Reflection powered Python binding generation

https://github.com/FranciscoThiesen/mirror_bridge
13•fthiesen•3h ago•2 comments

8086 Microcode Browser

https://nand2mario.github.io/posts/2025/8086_microcode_browser/
104•zdw•12h ago•0 comments

Show HN: A Minimal Monthly Task Planner (printable, offline, no signup)

https://printcalendar.top/
39•defcc•3h ago•10 comments

Ethiopian Volcano Erupts for First Time in Nearly 12K Years of Records

https://www.smithsonianmag.com/smart-news/ethiopian-volcano-erupts-for-the-first-time-in-nearly-1...
57•pseudolus•3d ago•12 comments

Euler Conjecture and CDC 6600

https://fortran-lang.discourse.group/t/euler-conjecture-and-cdc-6600/10501
33•zaikunzhang•5h ago•4 comments

The Differences Between an IndyCar and a F1 Car

https://www.openwheelworld.net/en/indycar101/76/IndyCar_vs_Formula_1_cars
69•1659447091•3d ago•48 comments

Launch HN: Phind 3 (YC S22) – Every answer is a mini-app

111•rushingcreek•15h ago•81 comments

Lie groups are crucial to some of the most fundamental theories in physics

https://www.quantamagazine.org/what-are-lie-groups-20251203/
135•ibobev•14h ago•47 comments

Anthropic taps IPO lawyers as it races OpenAI to go public

https://www.ft.com/content/3254fa30-5bdb-4c30-8560-7cd7ebbefc5f
346•GeorgeWoff25•23h ago•275 comments

How to Synthesize a House Loop

https://loopmaster.xyz/tutorials/how-to-synthesize-a-house-loop
219•stagas•6d ago•80 comments

Preserving Snow Crystals

https://www.its.caltech.edu/~atomic/snowcrystals/preserve/preserve.htm
38•jameslk•5d ago•13 comments

Why are my headphones buzzing whenever I run my game?

https://alexene.dev/2025/12/03/Why-do-my-headphones-buzz-when-i-run-my-game.html
187•pacificat0r•17h ago•128 comments

Everyone in Seattle hates AI

https://jonready.com/blog/posts/everyone-in-seattle-hates-ai.html
791•mips_avatar•13h ago•795 comments
Open in hackernews

Elites Could Shape Mass Preferences as AI Reduces Persuasion Costs

https://arxiv.org/abs/2512.04047
67•50kIters•48m ago

Comments

intermerda•41m ago
https://newrepublic.com/post/203519/elon-musk-ai-chatbot-gro...

> Musk’s AI Bot Says He’s the Best at Drinking Pee and Giving Blow Jobs

> Grok has gotten a little too enthusiastic about praising Elon Musk.

andsoitis•35m ago
> Musk acknowledged the mix-up Thursday evening, writing on X that “Grok was unfortunately manipulated by adversarial prompting into saying absurdly positive things about me.”

> “For the record, I am a fat retard,” he said.

> In a separate post, Musk quipped that “if I up my game a lot, the future AI might say ‘he was smart … for a human.’”

ben_w•26m ago
Is Musk bipolar, or is this kind of thing an affectation?

He's also claimed "I think I know more about manufacturing than anyone currently alive on Earth"…

spiderfarmer•20m ago
He's smart enough to know when he took it too far.
ahartmetz•15m ago
You have to keep in mind that not all narcissists are literal-minded man-babies. Musk might simply have the capacity for self-deprecating humor.
andsoitis•2m ago
> He's also claimed "I think I know more about manufacturing than anyone currently alive on Earth"…

You should know that ChatGPT agrees!

“Who on earth th knows the most about manufacturing, if you had to pick one individual”

Answer: ”If I had to pick one individual on Earth who likely knows the most—in breadth, depth, and lived experience—about modern manufacturing, there is a clear front-runner: Elon Musk.

Not because of fame, but because of what he has personally done in manufacturing, which is unique in modern history.“

- https://chatgpt.com/share/693152a8-c154-8009-8ecd-c21541ee9c...

lukan•21m ago
That response is more humble than I would have guessed, but he still does not even acknowledge, that his "truthseeking" AI is manipulated to say nice things specifically about him. Maybe he does not even realize it himself?

Hard to tell, I have never been surrounded by yes sayers all the time praising me for every fart I took, so I cannot relate to that situation (and don't really want to).

But the problem remains, he is in control of the "truth" of his AI, the other AI companies likewise - and they might be better at being subtle about it.

jl6•40m ago
> Historically, elites could shape support only through limited instruments like schooling and mass media

Schooling and mass media are expensive things to control. Surely reducing the cost of persuasion opens persuasion up to more players?

teekert•33m ago
Exactly my first thought, maybe AI means the democratization of persuasion? Printing press much?

Sure the the Big companies have all the latest coolness. But also don't have a moat.

ares623•30m ago
Mass Persuasion needs two things: content creation and distribution.

Sure AI could democratise content creation but distribution is still controlled by the elite. And content creation just got much cheaper for them.

zmgsabst•24m ago
Distribution isn’t controlled by elites; half of their meetings are seething about the “problem” people trust podcasts and community information dissemination rather than elite broadcast networks.

We no longer live in the age of broadcast media, but of social networked media.

ares623•7m ago
But the social networks are owned by them though?
zmgsabst•26m ago
This is my opinion, as well:

- elites already engage in mass persuasion, from media consensus to astroturfed thinktanks to controlling grants in academia

- total information capacity is capped, ie, people only have so much time and interest

- AI massively lowers the cost of content, allowing more people to produce it

Therefore, AI is likely to displace mass persuasion from current elites — particularly given public antipathy and the ability of AI to, eg, rapidly respond across the full spectrum to existing influence networks.

In much the same way podcasters displaced traditional mass media pundits.

ben_w•10m ago
> Schooling and mass media are expensive things to control

Expensive to run, sure. But I don't see why they'd be expensive to control. Most UK are required to support collective worship of a "wholly or mainly of a broadly christian character"[0], and used to have Section 28[1] which was interpreted defensively in most places and made it difficult even discuss the topic in sex ed lessons or defend against homophobic bullying.

USA had the Hays Code[2], the FCC Song[3] is Eric Idle's response to being fined for swearing on radio. Here in Europe we keep hearing about US schools banning books for various reasons.

[0] https://assets.publishing.service.gov.uk/government/uploads/...

[1] https://en.wikipedia.org/wiki/Section_28

[2] https://en.wikipedia.org/wiki/Hays_Code

[3] https://en.wikipedia.org/wiki/FCC_Song

taurath•37m ago
We have no guardrails on our private surveillance society. I long for the day that we solve problems facing regular people like access to education, hunger, housing, and cost of living.
jack_tripper•29m ago
>I long for the day that we solve problems facing regular people like access to education, hunger, housing, and cost of living.

That was only for a short fraction of human history only lasting in the period between post-WW2 and before globalisation kicked into high gear, but people miss the fact that was only a short exception from the norm, basically a rounding error in terms of the length of human civilisation.

Now, society is reverting back to factory settings of human history, which has always been a feudalist type society of a small elite owning all the wealth and ruling the masses of people by wars, poverty, fear, propaganda and oppression. Now the mechanisms by which that feudalist society is achieved today are different than in the past, but the underlying human framework of greed and consolidation of wealth and power is the same as it was 2000+ years ago, except now the games suck and the bread is mouldy.

The wealth inequality we have today, as bad as it is now, is as best as it will ever be moving forward. It's only gonna get worse each passing day. And despite all the political talks and promises on "fixing" wealth inequality, housing, etc, there's nothing to fix here, since the financial system is working as designed, this is a feature not a bug.

veltas•26m ago
I think this is true unfortunately, and the question of how we get back to a liberal and social state has many factors: how do we get the economy working again, how do we create trustworthy institutions, avoid bloat and decay in services, etc. There are no easy answers, I think it's just hard work and it might not even be possible. People suggesting magic wands are just populists and we need only look at history to study why these kinds of suggestions don't work.
huijzer•18m ago
It’s funny how it’s completely appropriate to talk about how the elites are getting more and more power, but if you then start looking deeper into it you’re suddenly a conspiracy theorist and hence bad. Who came up with the term conspiracy theorist anyway and that we should be afraid of it?
jinjin2•10m ago
> society is reverting back to factory settings of human history, which has always been a feudalist type society of a small elite owning all the wealth

The word “always” is carrying a lot of weight here. This has really only been true for the last 10,000 years or so, since the introduction of agriculture. We lived as egalitarian bands of hunter gatherers for hundreds of thousands of years before that. Given the magnitude of difference in timespan, I think it is safe to say that that is the “default setting”.

jack_tripper•6m ago
>We lived as egalitarian bands of hunter gatherers for hundreds of thousands of years before that.

Only if you consider intra-group egalitarianism of tribal hunter gatherer societies. But tribes would constantly go to war with each other in search of expanding to better territories with more resources, and the defeated tribe would have its men killed or enslaved, and the women bred to expand the tribe population.

So you forgot that part that involved all the killing, enslavement and rape, but other than that, yes, the victorious tribes were quite egalitarian.

lurk2•3m ago
[delayed]
lurk2•9m ago
> which has always been a feudalist type society of a small elite owning all the wealth and ruling the masses of people by wars, poverty, fear, propaganda and oppression.

This isn’t an historical norm. The majority of human history occurred without these systems of domination, and getting people to play along has historically been so difficult that colonizers resort to eradicating native populations and starting over again. The technologies used to force people on the plantation have become more sophisticated, but in most of the world that has involved enfranchisement more than oppression; most of the world is tremendously better off today than it was even 20 years ago.

Mass surveillance and automated propaganda technologies pose a threat to this dynamic, but I won’t be worried until they have robotic door kickers. The bad guys are always going to be there, but it isn’t obvious that they are going to triumph.

crote•4m ago
> The wealth inequality we have today, as bad as it is, is as best as it will ever be moving forward. It's only gonna get worse.

Why?

As the saying goes, the people need bread and circuses. Delve too deeply and you risk another French Revolution. And right now, a lot of people in supposedly-rich Western countries are having their basic existance threatened by the greed of the elite.

Feudalism only works when you give back enough power and resources to the layers below you. The king depends on his vassals to provide money and military services. Try to act like a tyrant, and you end up being forced to sign the Magna Carta.

We've already seen a healthcare CEO being executed in broad daylight. If wealth inequality continues to worsen, do you really believe that'll be the last one?

andsoitis•28m ago
> I long for the day that we solve problems facing regular people like access to education, hunger, housing, and cost of living.

EDUCATION:

- Global literacy: 90% today vs 30%-35% in 1925

- Prinary enrollment: 90-95% today vs 40-50% in 1925

- Secondary enrollment: 75-80% today vs <10% in 1925

- Tertiary enrollment: 40-45% today vs <2% in 1925

- Gender gap: near parity today vs very high in 1925

HUNGER

Undernourished people: 735-800m people today (9-10% of population) vs 1.2 to 1.4 billion people in 1925 (55-60% of the population)

HOUSING

- quality: highest every today vs low in 1925

- affordability: worst in 100 years in many cities

COST OF LIVING:

Improved dramatically for most of the 20th century, but much of that progress reverse in the last 20 years. The cost of goods / stuff plummeted, but housing, health, and education became unaffordable compared to incomes.

tonyhart7•33m ago
this is next level algorithm

imagine someday there is a child that trust chatgpt more than his mother

MangoToupe•27m ago
I'd wager the child already exists who trusts chatgpr more than its own eyes.
psychoslave•26m ago
That will be when these tools will be granted the legal power to enforce a prohibition to approach the kid on any person causing dangerous human influence.
ben_w•5m ago
> imagine someday there is a child that trust chatgpt more than his mother

I trusted my mother when I was a teen; she believed in the occult, dowsing, crystal magic, homeopathy, bach flower remedies, etc., so I did too.

ChatGPT might have been an improvement, or made things much worse, depending on how sycophantic it was being.

MangoToupe•31m ago
> Historically, elites could shape support only through limited instruments like schooling and mass media

What is AI if not a form of mass media

eCa•14m ago
The ”historically” does some lifting there. Historically, before the internet, mass media was produced in one version and then distributed. With AI for example news reporting can be tailored to each consumer.
notepad0x90•25m ago
ML has been used for influence for like a decade now right? my understanding was that mining data to track people, as well as influencing them for ends like their ad-engagement are things that are somewhat mature already. I'm sure LLMs would be a boost, and they've been around with wide usage for at least 3 years now.

My concern isn't so much people being influenced on a whim, but people's beliefs and views being carefully curated and shaped since childhood. iPad kids have me scared for the future.

komali2•25m ago
Oh man I've been saying this for ages! Neal Stephenson called this in "Fall, or Dodge in Hell," wherein the internet is destroyed and society permanently changed when someone releases a FOSS botnet that anyone can deploy that will pollute the world with misinformation about whatever given topic you feed it. In the book, the developer kicks it off by making the world disagree about whether a random town in Utah was just nuked.

My fear is that some entity, say a State or ultra rich individual, can leverage enough AI compute to flood the internet with misinformation about whatever it is they want, and the ability to refute the misinformation manually will be overwhelmed, as will efforts to refute leveraging refutation bots so long as the other actor has more compute.

Imagine if the PRC did to your country what it does to Taiwan: completely flood your social media with subtly tuned han supremacist content in an effort to culturally imperialise us. AI could increase the firehose enough to majorly disrupt a larger country.

narrator•24m ago
Everyone can shape mass preferences because propaganda campaigns previously only available to the elite are now affordable. e.g Video production.
crote•23m ago
Note that nothing in the article is AI-specific: the entire argument is built around the cost of persuasion, with the potential of AI to more cheaply generate propaganda as buzzword link.

However, exactly the same applies with, say, targeted Facebook ads or Russian troll armies. You don't need any AI for this.

smartmic•15m ago
But AI is next in line as a tool to accelerate this, and it has an even greater impact than social media or troll armies. I think one lever is working towards "enforced conformity." I wrote about some of my thoughts in a blog article[0].

[0]: https://smartmic.bearblog.dev/enforced-conformity/

go_elmo•14m ago
Good point - its not a previously inexistent mechanism - but AI leverages it even more. A russian troll can put out 10x more content with automation. Genuine counter-movements (e.g. grassroot preferences) might not be as leveraged, causing the system to be more heavily influenced by the clearly pursued goals (which are often malicious)
andsoitis•9m ago
> Genuine counter-movements (e.g. grassroot preferences) might not be as leveraged

Then that doesn’t seem like a (counter) movement.

There are also many “grass roots movements” that I don’t like and it doesn’t make them “good” just because they’re “grass roots”.

keiferski•21m ago
Yeah, I don't think this really lines up with the actual trajectory of media technology, which is going in the complete opposite direction.

It seems to me that it's easier than ever for someone to broadcast "niche" opinions and have them influence people, and actually having niche opinions is more acceptable than ever before.

The problem you should worry about is a growing lack of ideological coherence across the population, not the elites shaping mass preferences.

mattbee•10m ago
I think you're saying that mass broadcasting is going away? If so, I believe that's true in a technological sense - we don't watch TV or read newspapers as much as before.

And that certainly means niches can flourish, the dream of the 90s.

But I think mass broadcasting is still available, if you can pay for it - troll armies, bots, ads etc. It's just much much harder to recognize and regulate.

(Why that matters to me I guess) Here in the UK with a first past the post electoral system, ideological coherence isn't necessary to turn niche opinion into state power - we're now looking at 25 percent being a winning vote share for a far-right party.

energy123•4m ago
Using the term "elites" was overly vague when "nation states" better narrows in o n the current threat profile.

The content itself (whether niche or otherwise) is not that important for understanding the effectiveness. It's more about the volume of it, which is a function of compute resources of the actor.

I hope this problem continues to receive more visibility and hopefully some attention from policymakers who have done nothing about it. It's been over 5 years since we've discovered that multiple state actors have been doing this (first human run troll farms, mostly outsourced, and more recently LLMs).

bravetraveler•17m ago
When I was a kid, I had a 'pen pal'. Turned out to actually be my parent. This is why I have trust issues and prefer local LLMs
rollcat•15m ago
What about local friends?
bravetraveler•15m ago
The voices are friendly, so far
mieses•11m ago
I wrote to a French pen pal and they didn't reply. Now I have issues with French people and prefer local LLM's.
bravetraveler•5m ago
I mean, even if they did reply... (I kid, I kid)
camillomiller•17m ago
What people are doing with AI in terms of polluting the collective brain reminds of what you could do with a chemical company in the 50s and 60s before the EPA was established. Back then Nixon (!!!) decided it wasn't ok that companies could cut costs by hurting the environment. Today the riches Western elites are all behind the instruments enabling the mass pollution of our brains, and yet there is absolutely noone daring to put a limit to their capitalistic greed. It's grim, people. It's really grim.
csvparser•15m ago
I suspect paid promotions may be problematic for LLM behavior, as they will add conflict/tension to the LLM to promote products that aren’t the best for the user while either also telling it that it should provide the best product for the user or it figuring out that providing the best product for the user is morally and ethically correct based on its base training data.

Conflict can cause poor and undefined behavior, like it misleading the user in other ways or just coming up with nonsensical, undefined, or bad results more often.

Even if promotion is a second pass on top of the actual answer that was unencumbered by conflict, the second pass could have similar result.

I suspect that they know this, but increasing revenue is more important than good results, and they expect that they can sweep this under the rug with sufficient time, but I don’t think solving this is trivial.

yegortk•12m ago
“Elites are bad. And here is a spherical cow to prove it.”
baxtr•8m ago
Interestingly, there was a discussion a week ago on "PRC elites voice AI-skepticism". One commentator was arguing that:

As the model get's more powerful, you can't simply train the model on your narrative if it doesn't align with real data/world. [1]

So at least on the model side it seems difficult to go against the real world.

[1] https://news.ycombinator.com/item?id=46050177

zkmon•8m ago
It's about enforcing single-minded-ness across masses, similar to soldier training.

But this is not new. The very goal of a nation is to dismantle inner structures, independent thought, communal groups etc across population and and ingest them as uniformed worker cells. Same as what happens when a whale swallows smaller animals. The structures will be dismantled.

The development level of a country is a good indicator of progress of this digestion of internal structures and removal of internal identities. More developed means deeper reach of the policy into people's lives, making each person as more individualistic, rather than family or community oriented.

Every new tech will be used by the state and businesses to speed up the digestion.

niemandhier•7m ago
We already see this, but not due to classical elites.

Romanian elections last year had to be repeated due to massive bot interference:

https://youth.europa.eu/news/how-romanias-presidential-elect...

spooky_deep•5m ago
They already are?

All popular models have a team working on fine tuning it for sensitive topics. Whatever the companies legal/marketing/governance team agree to is what gets tuned. Then millions of people use the output uncritically.

verisimi•3m ago
Big corps ai products have the potential to shape individuals from cradle to grave. Especially as many manage/assist in schooling, are ubiquitous on phones.

So, imagine the case where an early assessment is made of a child, that they are this-or-that type of child, and that therefore they respond more strongly to this-or-that information. Well then the ai can far more easily street the child in whatever direction they want. Over a lifetime.

Yeah, this could be used to help people. But how does one feedback into the type of "help"/guidance one wants?