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Jony Ive's OpenAI Device Barred from Using 'Io' Name

https://www.macrumors.com/2025/12/05/openai-device-barred-from-io-name/
44•thm•2h ago

Comments

snafeau•1h ago
I wonder why they're trying to establish separate branding for hardware. Considering that OpenAI's strongest advantage right now is the ChatGPT brand and they're anyway cutting efforts on other products, wouldn't it make more sense to use the ChatGPT brand?

They certainly don't seem to have a problem with using the same name repeatedly given the 300-or-so products called Codex at OpenAI.

andrewmcwatters•57m ago
It’s such an uncreative name, anyway. It’s like something you’d read from a hardware engineering GitHub repository where the author was oblivious to how searchable the intellectual property would be.
jsheard•17m ago
Oral B already used the name IO for a line of toothbrushes with "artificial intelligence" features all the way back in 2020. Take that iyO and OpenAI, you're both unoriginal!

https://www.businesswire.com/news/home/20200105005054/en/Ora...

rvz•48m ago
Revenge is a dish best served icy cold.
johnwheeler•39m ago
What is this OpenAI company I keep hearing about?
lawlessone•16m ago
predictive text, real big again.
inopinatus•35m ago
It’s not too late to reverse direction and call it “Oi”. Could there be a more perfect verbal activation? They could get Jason Statham or Vinnie Jones to do promotion.
yellow_lead•10m ago
The device would be popular in England
wmf•10m ago
Oi mate, you got a loicense for that trademark?
dmix•31m ago
I hadn't heard of iyO, their products look interesting. Seems to be an Alexa type product via airpod style headphones? https://www.iyo.ai/iyo-one

and some sort of 'wand' that can "see your surrounding area", maybe radar or imaging? https://www.iyo.ai/iyo-wand

hundchenkatze•2m ago
They don't mention it specifically, but it looks like the Wand has a camera in the end of it.

And they mention "Holding and pressing the action button turns the Privacy Light red and allows the agents to see anything you point Wand at."

arach•26m ago
is yo taken?
morkalork•14m ago
About a decade ago
striking•12m ago
Yo definitely occupies an existing part of my mindspace. https://en.wikipedia.org/wiki/Yo_(app)
recursive•6m ago
Yo MTV Raps beat them to trademark office.
TZubiri•24m ago
Ridiculous, of course io is standard for input output, or even for on/off or even 1 and 0.

Hopefully this gets appealed, but it might be too late for this product launch

grim_io•5m ago
What even is this mysterious device?

A device trying to duplicate a part of smartphone/smartwatch functionality is doomed to fail, as those can easily just be an app on said devices.

So the computation part is likely out of the question. Input/output remains, and there is really not much you can innovate here.

Smartglasses? EarPod clones?

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Jony Ive's OpenAI Device Barred from Using 'Io' Name

https://www.macrumors.com/2025/12/05/openai-device-barred-from-io-name/
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