This is just gross incompetence all around.

Above all, Ive had an ethical responsibility to protect his clients from harming themselves by refusing the commission.

Or it look like a modern successor to the Pontiac Aztek.

I can only imagine what the Italian designers have to say about it…

Look at those tactile buttons and knobs. For cruise control and wipers. And the flip switches for Infotainment / climate.

The "LUNCH" mode button that you have to pull and then shows a glowing ring. Feels 90s science fiction. I wonder if I can 3D print a replica, not sure for what yet, but I want it. It's literally inspiring for me.

The outside though :(

I get the history with Ferrari cars and their aesthetic and all.

But it looks like what one would expect from the man who designed iPhone.

That's a paradigm shift for Ferrari which has always been associated with exclusive performance and beauty - and the removal of that USP is why it is seeing such pushback.

From manufacturing luxury vehicles they are now manufacturing gadgets.

If someone is interested in buying a tablet on wheels, he can shop Tesla or Xiaomi, they don't need a Ferrari.

Ferrari sells dreams. That's not a car anybody will dream about.

From some point on, people buy stories, experiences, luxury. Gadgets don't provide the same experience.

I don’t know if there is a psychological term for that phenomena in design but I think it’s related with mere-exposure effect [1]. A design that stands out and is uncommon, will evolve a deeper relationship over time with the observer than a well-polished predictable design.

1. https://en.wikipedia.org/wiki/Mere-exposure_effect

Ferarri took the bold action to not be tied with it's past.

One of their director explicitly said they used an external design company to intentionally to avoid a minor refinement of its ICE cars.

They knew how this car will be perceived, if only because surely there must have been fierce internal resistance.

I get that they think about going away from the combustion engine, but as a manufacturer of insanely expensive, loud and overpowerd sports car this doesn't make sense.

It's like if I as a software dev would be worried about the future market and suddenly advertise myself as a psychologist in search for clients.

Marc Newson is also on the team, and there striking similarities to (t)his 27 year old concept car[1]: https://marc-newson.com/ford-021c-concept-car/

Regarding the UI: This is miles ahead of any other digital cockpit made by Ferrari. Also pretty good overall.

[1] via https://news.ycombinator.com/item?id=48271629#48278841

This is a brand that permanently banned Paris Hilton for painting her Ferrari pink, Kim Kardashian for modifying her 458, and Justin Bieber for wrapping his in neon blue.

Where does that fall on the line between your product, your rules and I bought the thing, I own it, I paint it blue? My gut reaction was that this should totally not be legal, neither telling people how to paint their car, nor telling them what [not] to do with it, or to which places they can take it, seriously? And also banning people from buying one to enforce this.

I recognize Ferrari is one of our most iconic and exported brands.

Also I could not give any less fucks about the new Ferrari, the fact that it's ugly, the fact that it's probably going to tank or be a hit. They and their products are so detached from the lives of 99.9999999% of the population.

Also, whaat do you expect from a guy that used to design computer mice.