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Gen Z has rediscovered the joy of going to the movies

https://www.economist.com/culture/2026/08/11/gen-z-has-rediscovered-the-joy-of-going-to-the-movies
14•edward•1h ago

Comments

andsoitis•50m ago
Previous discussion (3 days ago): https://news.ycombinator.com/item?id=49266879

My submission got flagged, so may the odds be in your favor!

I think it is an interesting story.

hungryhobbit•45m ago
Didn't read because paywall, but why is everything always about gerational preference shifts?

Why can't it be the much simpler explanation: movies have sucked, so no one went to see them? Recently good movies came out, so ... more people are going to the theater.

ecocentrik•43m ago
It isn't. It's about convicting generational groups, particularly the younger ones that don't know any better, that they have specific preferences.
pstuart•42m ago
People are tribal, and these days the tribes seem to be generational
bluefirebrand•17m ago
> movies have sucked, so no one went to see them?

This is why I haven't gone to see as many in the past few years, for sure

tamimio•2m ago
> why is everything always about gerational preference shifts? I noticed that too, it’s usually pushed to create a herd mentality, then a trend about something, and obviously there’s a direct or indirect outcome, here, it’s movies revenue. So if you are a xyz gen, you will fear to miss out what all of your other peers are doing.
christkv•43m ago
Maybe because they are finally making good movies again? Up to the mid 2010s you could just decide to go to the movies and there would at least be one movie you wanted to watch. Last five years have been there is a movie a month at most.
bluefirebrand•18m ago
I agree with this. I used to go to the theaters at least 4 or 5 times a year with my wife. Nowadays we rarely see anything come out we're interested. Maybe one big movie a year between 2020 and now.

This year maybe three times

We're a bit pickier because it's much more expensive to go now, but it feels like not much is worth seeing these days

add-sub-mul-div•28m ago
It's funny to think back to some of the stronger predictions that were made in the covid era about how changes in the world were going to be permanent. Such as that movie theaters were finished. No, there was demand before covid and there's demand now. Most people don't want to sit in their house all day. There's a whole world out there.
Grombobulous•22m ago
The biggest movie releases like The Odyssey and Spider-Man: Brand New Day drive huge turnout, including domestic US moviegoers.

When we compare with flops like the Moana remake it really demonstrates that people who love going to the movies are discerning and demand authentic films, which often includes practical effects.

When a movie mostly consists of actors standing around motionless in front of a 360 degree screen stage or a green screen with cheap, rusher AI, people notice and they don’t recommend the movie to their friends.

Unrelated, I wonder if there’s still potential for movie rental shops in more dense urban areas. I think the concept could be more reimagined and focused on a third space, events, maybe involve a coffee shop or similar routine-worthy purchase.

I think the main barrier is that many people don’t have players anymore.

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