Grow more table grapes? Here in "Northern America" I haven't seen grapes on sale the whole summer, not even once.
I was thinking along the same vein, though - what about special varieties of grape juice?
It is objectively good if demand for alcohol goes down.
An interesting variety of grape juices would be very cool.
That said, American wine—and California wine in particular—has a bit of an IPA problem inasmuch as there is a lot of overpriced, overproduced swill being priced exceptionally high by international standards.
https://en.wikipedia.org/wiki/Sustainable_Groundwater_Manage...
The article fails to mention that Bill Berryhill is a former Republican state rep, from a family of Republican politicians, likely a Trump supporter, and therefore a supporter of Trump's Canadian policies. Now he wants to complain when it impacts him.
Anyways
But, also, the income of younger generations has been crushed so much, the ones that do still drink can't afford expensive luxury booze. Decent wine is an expensive way to drink alcohol.
The knock on effect is massive. The seasonal workers supported a large permanent workforce - and more importantly tax revenues in the county are collapsing.
But the really important thing to understand is that once the industry is gone, it's gone for a long time. The other markets competing with the US are already expanding their industries to fill the void. Once those trees are planted, they produce fruit for several decades to come.
I once had a red from Franciscan, made from a vineyard right next to Opus One. To me it tasted remarkably similar, yet it cost more than 30x less.
It did not feel right to buy murican grapes at full price in the middle of the summer.
Quick poking around Google... Italy, France, and Germany all have mid-tier bottles of their own domestic wine for far less than we (in the US) get any wine, domestic or import.
ortusdux•1h ago
https://www.fas.usda.gov/data/commodities/wine-related-produ...
randycupertino•1h ago
- Canadian boycots of US products due to tariff wars
- Boomer wine buyers dying off
- younger generations drinking less overall and being less into wine
- everyone on GLP-1s drinking less
ortusdux•59m ago
reactordev•54m ago
philipallstar•15m ago
Why's this?
legitster•11m ago