I’m Tullie, founder of Shaped. Previously, I was a researcher at Meta AI, worked on ranking for Instagram Reels, and was a contributor to PyTorch Lightning.

We built ShapedQL because we noticed that while retrieval (finding 1,000 items) has been commoditized by vector DBs, ranking (finding the best 10 items) is still an infrastructure problem.

To build a decent for you feed or a RAG system with long-term memory, you usually have to put together a vector DB (Pinecone/Milvus), a feature store (Redis), an inference service, and thousands of lines of Python to handle business logic and reranking.

We built an engine that consolidates this into a single SQL dialect. It compiles declarative queries into high-performance, multi-stage ranking pipelines.

HOW IT WORKS:

Instead of just SELECT , ShapedQL operates in four stages native to recommendation systems:

RETRIEVE: Fetch candidates via Hybrid Search (Keywords + Vectors) or Collaborative Filtering. FILTER: Apply hard constraints (e.g., "inventory > 0"). SCORE: Rank results using real-time models (e.g., p(click) or p(relevance)). REORDER: Apply diversity logic so your Agent/User doesn’t see 10 nearly identical results.

THE SYNTAX: Here is what a RAG query looks like. This replaces about 500 lines of standard Python/LangChain code:

SELECT item_id, description, price

FROM

  -- Retrieval: Hybrid search across multiple indexes

  search_flights("$param.user_prompt", "$param.context"),

  search_hotels("$param.user_prompt", "$param.context")

  -- Filtering: Hard business constraints

  price <= "$param.budget" AND is_available("$param.dates")

  -- Scoring: Real-time reranking (Personalization + Relevance)

  0.5 * preference_score(user, item) +

  0.3 * relevance_score(item, "$param.user_prompt")