1Password pricing increasing up to 33% in March

87•otterley•4h ago

Just got an email from 1Password:

Since 2005, 1Password has been on a mission to make security simple, reliable, and accessible for everyone. As the way people work and live online has evolved, so has 1Password.

More recently, we’ve invested significantly in new features that make 1Password even more powerful and effortless to use, helping protect what matters most to you, including:

* Automatic saving of logins and payment details

* Enhanced Watchtower alerts

* Faster, more secure device setup

* AI-powered item naming

* Expanded recovery options

* Proactive phishing prevention

While 1Password has grown substantially in value and capability, our pricing has remained largely unchanged for many years. To continue investing in innovation and the world-class security you expect, we’re updating pricing for Family plans, starting March 27, 2026.

Current vs New Pricing:

* Current price: $59.88 USD / year

* New price: $71.88 USD / year

The new price will take effect at your next renewal, provided it’s on or after March 27, 2026. Those occurring prior to March 27, 2026, will continue at the current pricing until your next renewal.

[Note: this is for family plans; individual plan price increases even higher, percentage-wise!]

Comments

elashri•4h ago

That's for family plans. For individual plans it is increasing as

> Current vs New Pricing: Current price: $35.88 USD / year New price: $47.88 USD / year

otterley•4h ago

That's a 33% increase!

luizfelberti•4h ago

You left out the most bizarre part of the email:

> Action needed: Please go to my.1password.com/billing to register your approval. If you do not provide consent by your next renewal date on or after March 27, 2026, your subscription will automatically be cancelled at time of your next renewal

Apparently you get auto-cancelled if you don't manually accept the price increase?

rozboris•4h ago

what's interesting is that the email I received did not contain this part. Maybe it's the billing address and laws? Mine is in the Washington State, US.

teovall•4h ago

That wasn't in the e-mail I received. Perhaps it's only for customers in certain locations in order to comply with local laws.

otterley•3h ago

As the OP, I didn't receive it, either.

fnwbr•3h ago

yep, i also had the auto-cancellation included. located in germany. good job, EU! :)

bytebln•3h ago

Same here in Switzerland. The instructions in the email say to confirm the price change under my.1password.com/billing but I don't see any confirmation options on that page. So i'm assuming my account will just be canceled ^^

teichmann•2h ago

Odd, I also live in Switzerland but have no such instructions in the message I got.

wartijn_•6m ago

Doesn't seem to be EU related. I'm in The Netherlands, using the .eu servers from 1Password and the email I got just says:

> The new price will take effect at your next renewal, provided it’s on or after <date>. Those occurring prior to <date>, will continue at the current pricing until your next renewal.

shade•55m ago

Wasn't mentioned on mine, either (Ohio, United States). My subscription is through in-app purchase, so I'm assuming that'll go through Apple's usual "your subscription price is increasing" flow.

sega_sai•3h ago

The 33% increase (47.88/35.88) for the "features" I don't need is too much. I will be switching to Bitwarden.

I think if they increased the prices by 5% or something like that, I'd said fine, that >30% is simply not justified.

snowhale•3h ago

bitwarden is fine but if you never want to worry about pricing again, vaultwarden (self-hosted bitwarden-compatible server) on a /mo VPS basically solves it permanently. takes ~30 min to set up and you own your data.

sega_sai•3h ago

I don't really want to deal with hosting, TBH. I was pretty happy to pay to 1password, but I don't want to be exploited... So I am fine to pay to bitwarden.

dhruvmittal•2h ago

Most users don't need any of the premium features, so the point may be moot, but it's worth mentioning that bitwarden increased their premium tier prices by 100% this year (10/y to 20/y). https://bitwarden.com/blog/bitwarden-launches-enhanced-premi...

Nextgrid•3h ago

I don't mind the increase per-se, but the "improvements" they advertise to justify it are laughable. Not to mention that 1Password 8 has been a major downgrade across the board.

barumrho•3h ago

Anyone have suggestions for a good alternative?

I've been using 1Password (family version to share some subset within the family) for more than 10 years now, but I have to say the user experience has degraded quite a bit. Anyone have a better overall alternative? (Doesn't necessarily have to be cheaper.)

otterley•3h ago

If you're in the Apple ecosystem, password and passkey management via iCloud is included.

piskov•2h ago

Don’t lock yourself in apple ecosystem especially in such important thing as password management.

otterley•2h ago

Why not? How is the risk substantially different than with a different vendor?

piskov•30m ago

First, all your passwords are locked behind the same passcode you use to log-in. You cannot set different password to unlock the passwords. Anyone who saw your iphone passcode or macbook’s password can not only onlock the device but get access to all the passwords as they are behind the same passcode.

Second, what would happen if you were locked out of apple id account? Or don’t have access to apple hardware.

Password manager should really be platform and device agnostic.

That’s why people used stuff like 1password in the first place.

You really don’t want to put all your life into a single account (that’s why you should not use sign with google or what have you).

LVB•2h ago

You can export from their app very easily.

moulick•1h ago

Can you export it once apple locks your account?

LVB•29m ago

I doubt it. But I keep my own encrypted backup anyway (as I did with 1P, too), so realistically only the most recently added/updated passwords are at risk.

mikestew•2h ago

I've used 1PWD for at least as long as you, and when renewal comes around (EDIT: oops, guess I never "upgraded" to subscription plan) I'm going to cancel and just stick with Apple's Passwords app (née Keychain Access). First "cloud!", subscriptions, now 33% price increases for the hell of it, I'm outta here, 1PWD. (Though in looking just now, we never upgraded to v8.0, so I guess I'm already outta here.)

I only suggest Passwords because if you've used 1PWD for that long, odds are good you're on Apple HW/OS. It does everything we need in our household, including shared creds. One of these days I'll get off me arse and export the 1PWD stuff (IIRC, 1PWD->Apple PWDs is doable). Right now we use 1PWD as R/O, and all new stuff goes in Passwords.

barumrho•1h ago

Good to hear that is a viable option. I am mostly on Apple devices, but do need Linux and Windows support, so I don't think it will work for me.

piskov•2h ago

Bitwarden, keepass

kantselovich•1h ago

I'm working on an alternative that I hope would be better. https://github.com/lockstepvault-hq/lockstep (early alfa project)

Would you mind sharing what user experiences are not ideal with 1Password, I'd like to know I can address those those in Lockstep.

barumrho•53m ago

I'd say it's mainly to do with browser/iOS plugins not being responsive. I find myself often resorting to opening the app and copying and pasting the password or other info because autofill function doesn't work on different websites.

Otherwise minor UI things like categories on the sidebar which made it easy to navigate, but they got rid of it a while back.

Good luck with your project!

vdfs•3h ago

This will finally push me to self host an alternative, not even an hour of work until everything is merged.

midnightdiesel•3h ago

Enshittification strikes again. For a normal user, the software seems to be getting worse and more cumbersome, and the company seems to continue focusing solely on pushing business- and enterprise-centric features that I have no use for. They'd do well to offer a non-pro type subscription for users who don't want all of that. Instead, though, I and a lot of others will simply be canceling.

jrochkind1•3h ago

I've only been using it for a couple years, but I find it has gotten better not worse for me.

rovr138•3h ago

people are going to complain it wasn't subscription and that it was native.

Honestly, it's a really nice app. Most people don't care about that. My family finds it easy to use and the features are good.

Could I selfhost? Yes.

Would my family find that annoying?, Yes.

Could I use bitwarden? Yes.

My family would be annoyed at me migrating to another alternative if my argument is that I don't want to pay $1/month/year ($12/year).

bombcar•2h ago

It used to be really, really good on Mac, simply phenomenal, even when it was "syncing" via a dropbox folder.

Now it's more clunky, gets in fights with Apple's (admittedly much better passwords/keychain) via overlapping dialogs, and generally feels much worse.

This is going to be the impetus to move me off.

fnwbr•3h ago

yeah, honestly i'm baffled... don't they have a whole team for marketing and communications? it's a slap in a customer's face... i've been on this subscription for 9 years, and now with enshittification, scott galloway, rutger bregman and cory doctorow all shouting off the roofs to cancel US-based subscriptions it's like no one on their public comms team is reading the room; like at all.

and on top of that they added this joke of a list of features supposed to justify the decision... as if i had previously been asked about if i'd want "AI-powered item naming. wow, what a shitshow.

AlexandrB•2h ago

They're Canadian:

Though I don't know if they host all their servers in Canada or not.

piskov•2h ago

Most will just absorb the price.

Fee will move to something like Bitwarden and keepass

jrochkind1•3h ago

The email I got with individual plan went from $35.88 USD / year to $47.88 USD

The new price then is $4/month. From $3/month. (So still 33% increase, similar to family plan in OP].

I found it very cheap before, which is part of what encouraged me to get it in the first place, vs trying to do something free. Would I have signed up for it originally at this price? I don't know. But it's not enough to make me switch to a competitor now, or try to find a way to do password management for free -- so they predicted succesfully for me that they'd keep me as a customer. Even though annoyed.

Definitely can't go back to having no password management. (I also use it for TOTP and passkey).

If I was on all Apple/iOS, I'd probably just use iCloud. But I need multi-OS-vendor support.

What one actually needs these days is not something one can get a reasonable UX for free for. (unless you only need apple OS's maybe? Or only chrome?). There's really no alternative. I think they realized that, and that they were leaving money on the table. I got 1Passowrd originaly when I needed TOTP, and wanted something that was multi-device and secure, and certainly didn't want to host it myself. I don't know what else I'd use.

piskov•2h ago

Bitwarden, keepass

pipes•2h ago

I use passwordsafe https://pwsafe.org/

Sync the file to Dropbox. Available on all my devices. 2fa protection in password safe - yubi + password.

This is probably not the most secure system in the world but I've been using it for 10+ years. And it's free.

zparky•2h ago

similar, keepass synced with google drive. sure it's on some platform, but if my master file is stolen I feel like it taking ~1s and 128MB per guess it's unfeasible for my file to be cracked.

bombcar•2h ago

https://support.apple.com/guide/icloud-windows/set-up-icloud...

> After you set up iCloud for Windows, you can use iCloud Passwords to access your passwords in Google Chrome, Microsoft Edge, or Firefox using a browser extension. You can also manage your passwords in the iCloud Passwords app.

Could be worth a try.

jrochkind1•1h ago

Android? :)

kantselovich•1h ago

I'm building an alternative called Lockstep: KeePass-like local-first password vault but with build sync https://github.com/lockstepvault-hq/lockstep

Sync requires a server, however server does not see any secret data, it is only used to relay encrypted hash-chained ops log between devices. It's intended to be self-hosting friendly - server is single binary backed by SQLite.

It's project is early-alfa, CLI app, Keepass import and sever/sync work for the most part, there is MacOS app in progress and plans for a iOS app and a browser extension.

Not ready for production and it's not audited.

I'm currently using KeepassXC/Keepasium with Syncting, but I want a better solution - something that supports trouble-free sync natively and allows me to own the system

montik22•3h ago

Wasn’t software cost going to 0 thanks to AI? How they justify 33% increase?

rovr138•3h ago

By what you're saying, the cost of AI sounds like a good argument.

paxys•3h ago

Even if the cost of software is truly going down (which is debatable), what makes you think the savings will be passed down to you?

malshe•1h ago

Cost to companies may go down to zero but the price to consumers can still go up.

Raed667•3h ago

There is no reason for this increase except the fact that they know people are too lazy to migrate away.

Most of the listed features don't make any sense as core value propositions (wtf is AI-powered item naming)

mikestew•2h ago

There is no reason for this increase except the fact that they know people are too lazy to migrate away.

They're not wrong. I'm a geeky guy with a tech resume as long as your arm, and I'd really rather do something else beside research how to export 1PWD data to something else, then import to $TOOL_OF_CHOICE. I'm sure it's not all that hard, and maybe that's part of the problem: it's monkey work, not an interesting technical challenge, right up there with "clean the gutters".

darepublic•3h ago

Their extension has not been working well

supernes•3h ago

Just cancelled my subscription, which was due for renewal a few days after the change takes effect. I can live with vaults being read-only while I find a (self-hosted) alternative.

moulick•1h ago

nothing better than bitwarden

jsheard•3h ago

Lately their Windows client has been consistently crashing for me when it tries to auto-run on a fresh boot. It always works the second time, but still, how about getting your shit together before dropping a 30% price increase.

utdoctor•3h ago

I’ve always had fine experiences with 1Password both on iPhone and my Mac. With how bad Windows 11 is and continues to be, I wonder if your ire is misdirected. On my work computer (Windows) I’ve had a plethora of stability issues across a variety of programs/applications including ones developed by Microsoft.

jsheard•2h ago

Maybe, but I've found Win11 to be stable in general. Not to say there aren't issues elsewhere.

https://old.reddit.com/r/1Password/comments/1bwesve/1passwor...

Seems like it's been a recurring issue for years, even on Win10.

paxys•3h ago

It's a shame that the free/cheap password managers that regular people would use (like those by Apple, Google) seem unwilling to loosen their platform lock-in, and others like 1Password mainly target business use and are too expensive for the average joe to bother. So decades and dozens of new auth standards later we are still in a place where people use the same password on all accounts and write it down on post-its.

The industry has collectively spent untold billions/trillions on cybersecurity over the years, while the best way to actually secure access would be to have a free, preinstalled, interoperable password manager that "just works".

AlexandrB•2h ago

1Password used to be great for personal use and you could sync your vault with Dropbox or Synchings or whatever. I'm sad they stopped selling "forever" licenses and supporting local sync and went the SaaS route.

mikestew•2h ago

It's a shame that the free/cheap password managers that regular people would use (like those by Apple, Google) seem unwilling to loosen their platform lock-in

How do you mean? You can export your passwords from the Apple app:

https://support.apple.com/guide/iphone/export-passwords-iphf...

Does Apple have an Android or Windows app? Well, no, and if that's your meaning then I can see your point.

fred_is_fred•2h ago

This is useful enough for a family of 4 with teenagers who have a lot of logins that I don't mind the price. I'm not going to deal with self-hosting to save $1/month. My time is worth more than that.

ckdarby•2h ago

This is in preparation for their IPO when the market is attractive.

et-al•2h ago

Too bad they took VC funding and have to be a "global leader in identity security" instead of just making a damn good password manager.

https://1password.com/press/2025/nov/1password-strengthens-l...

kylehotchkiss•2h ago

Wow, add AI nobody wanted or needed and pull a gmail and say this justifies raising the price. Exceptionally uncool.

Apple plays the long game and has been improving the password app substantially. I've noticed.

nerdjon•2h ago

I feel like I am really struggling to see the issue here with pricing, it is still a very cheap subscription and it does what we need it to do. And they were one of the ones that came out better in that recent security analysis of password managers. I see a lot of people upset here and I don’t get it.

Did they need to increase the price? Honestly I don’t know, without seeing their financials it is hard to say. But I would much rather they be able to be sustainable.

It likely doesn’t help that they are facing more and more free competition from Google and Apple. I know I have been considering a switch to Apple Passwords after the recent changes to it. I doubt this will excelerate it or anything because I will still want somewhere as a secondary area incase I loose access to my apple account.

etothet•2h ago

I've been a mostly happy 1Password customer with a Family plan for quite some time. This may cause me to jump ship.

My biggest issue with 1Password has been 1) how intrusive it can be in the browser, especially on mobile when it's too proactive to show its dropdown and just gets in the way of my experience. I know this is challenging because a mobile device is a small screen, but it is incredibly frustrating. 2) how bad the Safari extension. It regularly fails to load at all.

Aside from that, while you're absolutely correct - 1Password is still relatively inexpensive, let's look at the improvements thet mention:

1. Automatic saving of logins and payment details

Isn't this what 1Password has always done or am I misunderstanding?

2. Enhanced Watchtower alerts

I haven't seen any of these alerts ever help me.

3. Faster, more secure device setup

This I have noticed. It is very convenient

4. AI-powered item naming

This is weak sauce. I don't care for "AI" to help me name my logins/accounts/etc.

5. Expanded recovery options

I'm not sure what this is and how it's different than what they've always offered on a Family plan.

6. Proactive phishing prevention

Fine, I guess.

inib•1h ago

Story time on the mobile proactivity.

I was buying a train ticket on Eurostar for my mother. I filled her name as the passenger. Scrolled down and used the 1Password data I have to fill my address and billing information. I proceed and pay. Later, when checking the ticket, I see it's on my name. 1Password changed the passenger details, and since the screen is small, I did not notice.

No 100% refund from Eurostar, but lesson learned.

I'm not leaving 1Password though. It's too convenient for my family.

qubex•2h ago

In China the median hourly wage is somewhere between 4 and 6 USD, whereas in India where most employment is ‘informal’ estimates of the median wage vary from about 50 cents to 1 USD an hour.

So to cover those twelve dollars, the average Chinese worker will have to work three to four more hours a year just to have the same functionality, whereas the Indian average worker will have to work twelve to 24 more hours a year.

Does that help your struggle?

malshe•1h ago

> I will still want somewhere as a secondary area incase I loose access to my apple account

I'm quite content with Apple's Password app but I pay for 1Password only for the peace of mind of having a backup in case Apple ever locks my account. I will suck it up and pay the higher price.

bombcar•2h ago

If everyone goes to their subscriptions and cancels today maybe they'll get the message.

I've done it, and will spend the rest of the current renewal figuring out how well Apple Passwords works, I guess.

I'd like to sync everything but realistically I just need to extract any 2FA I have left in 1p; everything else can be password reset when the time cometh.

qubex•2h ago

Apple Passwords works very well (as somebody who has fully migrated to it for password storage and OTP functionality). There’s a bit of a hassle because Apple has much simpler data structures currently, but you can bet that they’re working to enhance the record types they support because it’s such an easy win.

drcongo•2h ago

I stopped using 1Password for personal stuff and switched to just Apple Passwords about a year ago so I can add a little colour to what to expect.

Firstly, the Apple Passwords app is slow as molasses, just really really bad. If you've got more than about 1000 items, it's almost unusable. That said, you very rarely have to use it, because password entry in Safari is perfect, and the menubar app for it doesn't have the same slowness problems.

One big gotcha though is that Apple Passwords thinks site1.example.com and site2.example.com are the same site. So if you log into site1, it notices that the password you used isn't the password for site2 and offers to update it. If you click yes, it will overwrite the password stored against every subdomain of example.com - if you need to use multiple Sentry accounts, this is very problematic.

Finally, password entry in other browsers is less than perfect. There's an extension for Firefox but it's clunky, and the experience is even worse in Orion. Don't know about Chrome as I don't like to have spyware on my computer.

bombcar•1h ago

Is it possible to set it to NOT require Touch ID for every single password every time?

drcongo•1h ago

I've no idea I'm afraid, I've never tried as it's so quick and seamless to use.

bombcar•5m ago

On phone it's no issue to use FaceID, but my laptop and desk setup is such that I have to reach my arm over to use it.

Oh, the humanity!

malshe•1h ago

I use it with Chrome and so far I had no issues.

dyeje•2h ago

I love the product but this is a really aggressive price update and makes me concerned they’ll try to gouge me in years to come.

qubex•2h ago

They’ve added a lot of ‘functionality’ but I use none of it. In December I migrated everything out and into Apple’s native Password manager, and cancelled my subscription to 1Password. Just in time, apparently. Subscription models need to die.

uhx•23m ago

Subscriptions are fine, companies are greedy

asjldkfin•2h ago

They took VC money, this was expected. But still, +30% is high.

whitepoplar•2h ago

I'd like to switch to Bitwarden, but my singular focus is on security. I trust 1P because of its reputation in the security community. Does Bitwarden have any drawbacks when compared to 1P, security-wise?

aed•2h ago

I'm a 15+ year user of 1password and have been telling myself to move off of it for like 5 years now. It ain't the price... $72 is really fine for good software that just works.

But as mentioned throughout the thread it's really just too much. My goodness they really could have a nice, profitable, business with simple software. I'd happily pay $10/month for the version of 1password from 15 years ago! It's just all too much.

teeray•1h ago

The VC treadmill ruined what should be a simple, sustainable business. They’re not going to light the world on fire trying to pedal a password manager as the be all and end all IAM story for enterprises. It’s not the amount of the increase. It’s that they’re chasing enterprise for VC unicorn status and clearly intending to leave their original market behind. I don’t want my passwords in a product becoming more and more derelict since the org’s heart is in another place.

drcongo•2h ago

I despise what 1Password has become. They've spent the past 10 years removing everything that made it great, and becoming increasingly user hostile. And now this. Well they can fuck off. This is great timing though as only the other day I was researching the alternatives - current front runners are Passbolt [0], Hypervault [1] and Heylogin [2]. If anyone has personal experience with any of these I'd love to hear your thoughts.

[0] https://www.passbolt.com

[1] https://hypervault.com

[2] https://www.heylogin.com/en

drcongo•1h ago

I'm also open to suggestions for other options. I'm more than happy to pay for a good product, which 1Password was when I first started paying them. Must be team focussed, work with any browser, and if it's not Electron I'll pay extra.

sufficient•48m ago

Hey, CEO and Co-Founder of heylogin here.

Feel free to try out heylogin and let me what you think of it. I know we don't have feature parity with 1pw, but we try to innovate on the core user experience of logging into websites first. Our typical users are non-IT people, but more and more features are now implemented to also cater IT pros.

teeray•1h ago

Love how there’s never an “I don’t want new features, I want my current price” option.

1Password Raising Prices ~33%

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1Password Raising Prices ~33%

Using "Hi Claudette " on Claude.ai

Looking 4 open-source knowledge base and project management tool 4 personal use

Ask HN: Who has seen productivity increases from AI

Ask HN: Chromebook leads for K-8 school in need?

Ask HN: How do you know if AI agents will choose your tool?

Would you choose the Microsoft stack today if starting greenfield?

Ask HN: Any DIY open-source Alexa/Google alternatives?

Comparing manual vs. AI requirements gathering: 2 sentences vs. 127-point spec

ChatGPT finds an error in Terence Tao's math research

Ask HN: What Linux Would Be a Good Transition from Windows 11

Ask HN: How are you controlling AI agents that take real actions?

Ask HN: Is it better to have no Agent.md than a bad one?

Ask HN: Where do you save links, notes and random useful stuff?

Does anyone use CrewAI or LangChain anymore?

Ask HN: Programmable Watches with WiFi?

Ask HN: What is up with all the glitchy and off-topic comments?

Ask HN: Why doesn't HN have a rec algorithm?

GLP-1 Second-Order Effects

Explanation of JEPA – Yann LeCun's proposed solution to self-supervised learning

Ask HN: What breaks when you run AI agents unsupervised?

Ask HN: Cognitive Offloading to AI

Ask HN: What Comes After Markdown?

I'm 15 and built a platform for developers to showcase WIP projects

So Claude's stealing our business secrets, right?

Ask HN: How are early-stage AI startups thinking about IP protection?

Ask HN: If the "AI bubble" pops, will it really be that dramatic?

Back end where you just define schema, access policy, and functions

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Ask HN: Why don't software developers make medical devices?

1Password pricing increasing up to 33% in March

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