I built a keyword grouping tool as a developer managing my own websites' SEO, I found most SEO suites too expensive with only subscription based models, with lots of unnecessary features for my needs. So I made a simple tool for myself that grew into it's own product. Optiwing has tools for Keyword discovery, grouping, content briefing and blogpost drafting with LLMs, SERP checking, and SERP comparison.
What I did different: Pay-as-you-go pricing with no subscriptions. A simple integrated workflow from keyword research, to grouping, to content briefing/blog post writing. Large scale keyword grouping is to identify which keywords can be targeted with a single piece of content avoiding keyword cannibilization (multiple pages trying to rank for the same keyword), using live Google search data for accuracy.
I'd love feedback, especially from others managing their own SEO and find existing tools too expensive for their needs. Cheers