, TL;DR - I'm building a tool that identifies which ad creatives I should keep or kill. Current tools are either too expensive or don't meet my specific needs.

For more context, read this post: https://www.reddit.com/r/PPC/comments/1k7md5u/whats_your_cur...

The tool is dead simple. Pull in ad creatives from Meta and Google, compare impressions and CTR's and get a verdict of which ads to keep or kill. That's it.

Though, this is the least interesting part.

The real magic? The ads marked as "keep" will be used to automatically generate similar ads. The tool learns which creative elements are most effective and regenerates variations based on winners. The ads marked as "kill" will save you on ad spend.

This is essentially my north star, and I don't believe other tools are doing this.

I'd love some initial feedback on this - why this might work, why this might not work, and what you'd like to see in a tool like this.