That is, a "memory dump -> zero-copy memory read" of a subgraph of Haskell objects, allowing to pass such trees / subgraphs directly over a network. Slightly reminiscent of Cap'n Proto.

I don’t think this is common. Perhaps for arrays of floats serialized as JSON or something. But I can’t think of a case where binary serialization is bigger. Data types like maps are necessarily larger in memory to support fast lookup and mutability.