There are thousands of great and creative streamers but most developers ended up only sending Steam Keys to the big names.
It often was a waste of time because they're swamped, charge high fees, and their broad audience is not even the studio's ideal players.
On the other hand, you have thousands of passionate micro-streamers that: - have hyper-engaged niche communities (higher conversion!). - mostly promote for free because they are eager for content to stream - often play very specific niches (cozy puzzle games for instance), so their audience is super-aligned with some game genres.
But these hidden gems are hidden for a reason: it’s highly time-consuming to find them. You have to browse Twitch for hours and hours. Twitch mostly shows the bigger streamers so you'll be lucky to find 5 streamers that enjoy playing your precise game niche and that have the audience size you are looking for.
As someone who's been in the video game trenches (and now a indiepreneur launching products), I felt there had to be a better way. That's why I built Seedbomb.
It helps game developers spot and connect with relevant Twitch streamers in minutes because they can instantly download a list of streamers who play games similar to theirs. Then they can filter by audience size, language, and more to match their marketing strategy. They get the email of each streamers so they can reach them in 1 clic.
Hopefully they'll start making their game viral. Sometimes, all it takes is 1 email to the right streamer!