From the graph there, it seems like traffic peaked in 2013, and has been declining ever since. Blaming AI sounds a bit contrived IMHO.
And from having tried to contribute on several of their sites, it felt like they did not welcome casual helpers, but wanted significant investment upfront.
Not sure how much help a rebranding is going to bring at that point.
bhouston•3h ago
Well the decline accelerated after the launch of ChatGPT. But you are right it was in decline already.
Too bad they didn’t manage to sell back in the mid 2010s, they could have had a huge valuation.
Squeeeez•4h ago
And from having tried to contribute on several of their sites, it felt like they did not welcome casual helpers, but wanted significant investment upfront.
Not sure how much help a rebranding is going to bring at that point.
bhouston•3h ago
Too bad they didn’t manage to sell back in the mid 2010s, they could have had a huge valuation.