Gamers Are Making EA, Take-Two and CDPR Scared to Use AI

https://www.forbes.com/sites/paultassi/2025/05/24/gamers-are-making-ea-take-two-and-cdpr-scared-to-use-ai/

15•healsdata•8mo ago

Comments

0cf8612b2e1e•8mo ago

   “Reputational harm” is a very real thing with gamers right now. When a game is discovered to be using GenAI, it’s roasted online and players deem it “slop” and sometimes will even say they’ll boycott a game because of it.

I cannot think of a group less likely to stick to a boycott than gamers.

Edit: I hate to describe myself as such, but I am a gamer. Have chuckled many times at the vocal outcry of gaming communities only to watch them crumble the second a new hat is offered.

Ekaros•8mo ago

On other hand. Lot of reasonably big name titles have simply not been adopted in recent years. Think of Concord, Avowed. Or if they have been controversial not sold as much as publishers wished like Assassin's Creed Shadows-

0cf8612b2e1e•8mo ago

I just see that as the intense market competition. There are only so many hours in a day, and it takes an unknown quantity of luck for a game to become a hit.

nothercastle•8mo ago

Ai art has little to no value. So ai art is really just filler. Might be useful for posters on a wall or low budget titles but nobody wants to play in an ai generated game.

kjkjadksj•8mo ago

Don’t worry they will still buy the next FIFA game

BrawnyBadger53•8mo ago

The medium changes the way you interpret it. I think we'll see it similar to how 3d always looked cheap when people were figuring it out. Once studios learn to not suck at AI art, I think I and many others will be willing to buy. Slop is just the easiest thing to produce when everyone is still learning. My guess is we'll see more in-house models being produced that are fine tuned from in-house art that has the style the studio aims for and that will be used for rapid iteration on designs before the final product is then redrawn or edited by humans.

Kuraj•8mo ago

You have a point, but being review bombed still hurts short to medium term

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