Good game, Facebook. Good game.
"Hey, a huge portion of the ads actually being put in front of users are scams". "Don't worry, 90% of the accounts we're banning don't actually put ads in front of users".
"I know you hired us to remove the asbestos from your house, but don't worry, 90% of the asbestos we've found was not even in the house, it was already piled in a dumpster outside when we arrived".
This is a classic misdirection. The volume of spam increases exponentially with decreased effort. So you can have a really stupid filter that catches 99% of spam requests, while the output of the filter that the user sees is still completely dominated by spam. The really stupid low-effort spam is just so much more numerous.
The only things that really matter are: what % of actual user views are given to scams, and how hard would meta have to work to catch the scams that we can see coming through.
aappleby•1d ago
All are of the form "After 40 years my poor business is closing" plus a link to a generic online shop selling drop shipped goods from China at a 300% markup.
I report them all. They never get removed.
There are even Facebook groups for people who fell victim to the scams - Google 'Vantique' to find out more about the quilt scam.
The apathy by Facebook really puts me off using their platform, it feels like the dirty underbelly of the internet is taking over.