Wow, I had an Amiga while growing up (in Europe) and certainly thought I knew the platform and its history at least decently well, but I had no idea about the Hombre RISC chipset plans [1].

Very, very cool and yet another great source of that unique "oooh if only ..." feel that Commodore/Amiga nostalgics are so great at! :)

[1]: https://en.wikipedia.org/wiki/Amiga_Hombre_chipset

It has happened so many times that an old name with good associations gets auctioned off to the highest bidder. The highest bidder inevitably is the one with the greediest plan to cash in on whatever goodwill is left in the name by utterly betraying it. No one buys an old name to build a good name.

So to me, at this point, it's a counter-signal when yet another entity wraps themselves in the musty pelt of of Atari, Commodore etc. It's a reason to avoid them.

I bet it happens in other areas as well, I only know old computers best for obvious reasons. So maybe there's a broader consumer protection case here to simply ban the transfer of trademarks, or at least put some heavy restrictions on it.

IMO there's a point as long as the terms that the guy's able to negotiate for buying out the current rightsholder make it financially sustainable to keep the business running solely by inexpensively licensing the Commodore brand name to the niche market of aftermarket C64/Amiga projects. I think it would be cool to see stuff like the Mega 65 or the C64 Mini with the actual Commodore brand name on it. I agree that if he has bigger ambitions to "bring back Commodore" then that's a fool's errand, the brand means basically nothing to anyone under the age of 40 and slapping it on modern stuff with little association to Commodore would just further dilute it.

Sure there is, if you're talking about the real Commodore products.

But Commodore hasn't existed for a long time now, and won't ever exist again. The brand may live on, but that's just someone else wearing a costume. It's not actually Commodore.