To solve that, put yourself in the shoes of your potential cofounders. If a stranger came to you talking about their startup the same way you talk about yours, would you ditch your current startup?

> Really trying to understand how do people figure out distribution.

Same as before, put yourself in the shoes of your potential customers and see what would make them use your product.

> I'm in a third world country, not sure if that makes it even worse.

People don't care that much about who the founder is. The question is, does your product actually solve a big enough problem, given all the alternatives that are already out there.