The article fails to answer its own question. Luxury EV sales are failing but cheap EV sales are going through the roof.

Most manufacturers tried to follow the Tesla playbook of starting expensive (BYD is a notable exception). But this is a failure to learn from Henry Ford.

Mercedes was already on the market when the Ford Model T was invented. But the Model T was cheap and affordable to working folks. This is the product that's needed in the EV market, at least in the US.