Most manufacturers tried to follow the Tesla playbook of starting expensive (BYD is a notable exception). But this is a failure to learn from Henry Ford.
Mercedes was already on the market when the Ford Model T was invented. But the Model T was cheap and affordable to working folks. This is the product that's needed in the EV market, at least in the US.
https://en.wikipedia.org/wiki/General_Motors_EV1
and the genius of Tesla what that they realized that lithium-ion batteries would enable a car that was desirable, that the market could start with sporty vehicles that are luxurious in some sense. Had anyone else wanted to make luxury EVs they should have tried 20 years ago, or even 10 years ago. That ship has long since sailed.
PaulHoule•7mo ago