Augmented reality is becoming more common in retail, especially for furniture and home goods. Web-based AR lets customers preview items in their space without needing to install an app. One example is Zolak AR Viewer in retail, which offers real-time material and color configuration and integrates with e-commerce platforms like Shopify. It’s an interesting direction for reducing returns and improving buyer confidence. Has anyone here experimented with AR in a retail context? Are there open standards or common pitfalls when building these kinds of tools?