According to Instant-Famous, to stand out on this dynamic platform, entrepreneurs need more than just luck—they need strategies that work. Here are seven tried-and-tested TikTok content strategies that can help entrepreneurs unlock the platform’s potential for business growth.
1. Post Consistently
Consistency is the backbone of success on TikTok. Posting regularly ensures your content stays fresh in your audience’s minds while signaling to TikTok’s algorithm that you’re an active creator worth boosting.
Why Consistency Matters
The algorithm rewards creators who post frequently by exposing their videos to new audiences. This increases the chances of landing on more For You Pages (FYPs), which is the key to organic growth.
How to Stay Consistent
- Set a Schedule: Aim for at least 3–5 posts per week. Analyze what works for your audience and plan accordingly.
- Batch Content Creation: Spend dedicated time creating multiple pieces of content to post throughout the week.
- Use TikTok’s Drafts Feature: Save videos in drafts to post when you can’t create new content.
Consistency isn’t about flooding the platform—it’s about maintaining a steady presence and delivering value over time.
2. Craft Compelling Hooks
On TikTok, the first three seconds determine whether someone scrolls past your video or sticks around. A strong hook is essential to grab viewers’ attention immediately.
Examples of Effective Hooks
- Ask a Question: “How can you double your business revenue this year?”
- Make a Bold Statement: “This small tweak changed my business overnight.”
- Show a Teaser: Begin with a snippet of the most exciting part of your video.
The hook should set the tone for the rest of your video while enticing viewers to stay until the end. Think of it as your elevator pitch—short, sharp, and impossible to ignore.
3. Leverage Trends to Your Advantage
TikTok thrives on trends. Whether it’s new challenges, songs, or viral formats, trends offer a built-in opportunity to engage users already searching for or engaging with that content.
How Entrepreneurs Can Use Trends
- Add Your Unique Spin: Adapt trends to showcase your product, service, or expertise. For example, a bakery owner could jump on a trending sound by showing a time-lapse of baking a customer’s order.
- Monitor the "Discover" Tab: Stay updated on what’s trending and plan your content around it.
- Act Quickly: Trends change rapidly, so the sooner you hop on, the better your chances of success. Riding trends keeps your content relevant and gives audiences a reason to engage with your brand.
4. Use Analytics to Refine Content
TikTok’s built-in analytics offer invaluable insights into what’s working and what isn’t. Entrepreneurs should make data-driven decisions to continually optimize their content and maximize performance.
Key Metrics to Track
- Watch Time: Are users watching your videos all the way through? Long watch times signal quality content to the algorithm.
- Engagement Rates: Which types of posts are generating more likes, comments, and shares?
- Follower Activity: When is your audience most active? Post during peak times to improve visibility.
By keeping a close eye on these metrics, you can refine your strategies and focus on creating content that resonates with your audience.