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Ember Cold Tumbler marketing and design strategy

1•NarcisMirandes•3h ago
Ember recently launched a Cold Tumbler—a $150 smart cup that keeps drinks cold for hours. I like the concept but am surprised by its plasticky look and feel.

At this price, I expected premium materials: ceramic, stainless steel, or even glass. But after looking deeper, I realized there are technical reasons for Ember’s material choice—especially around wireless charging, signal interference, insulation, and safety.

For example: - Metal can block inductive charging and Bluetooth - Glass is risky for portable use - Stainless steel conducts cold (bad for lips), adds weight - Plastic (especially Tritan) is safer, lighter, and non-conductive

Ember actually does use ceramic coating in other products (like their Mug²), so the downgrade in feel here is noticeable. Still, it seems they optimized for function, not feel.

Strangely, there’s almost no competition at the premium level in this category. Most smart drinkware goes cheap and gimmicky. Ember is nearly alone in combining tech + aesthetics—yet even they didn’t go all the way with materials here.

To see the product: www.ember.com

Curious what others think: Is there room for a truly premium, materials-first smart cup? Or is this the necessary tradeoff when combining tech, insulation, and portability?

Adobe Is Evil

1•wys2wyg•40s ago•0 comments

Bojinka Plot

https://en.wikipedia.org/wiki/Bojinka_plot
1•CGMthrowaway•1m ago•0 comments

Animal diseases leapt to humans when we started keeping livestock

https://www.nature.com/articles/d41586-025-02165-x
1•speckx•1m ago•0 comments

AMD's Epic Performance Gains from Original EPYC 7601 to EPYC 9755 / EPYC 9965

https://www.phoronix.com/review/amd-epyc-9005-7601
1•rbanffy•1m ago•0 comments

Old T-Mobile phones just got an unexpected new upgrade

https://www.sacbee.com/news/business/article310293435.html
1•Bender•1m ago•1 comments

Exercise sends 'mechanical messages' to cells, unlocking new energy pathways

https://phys.org/news/2025-06-mechanical-messages-cells-energy-pathways.html
1•PaulHoule•2m ago•0 comments

Linda Yaccarino quits X without saying why, one day after Grok praised Hitler

https://arstechnica.com/tech-policy/2025/07/linda-yaccarino-quits-x-without-saying-why-one-day-after-grok-praised-hitler/
1•rbanffy•2m ago•0 comments

APL Forge

https://forge.dyalog.com/about-the-apl-forge/
1•tosh•2m ago•0 comments

NYC creates new department to hassle e-bike delivery riders

https://electrek.co/2025/07/09/nyc-creates-new-department-to-hassle-e-bike-delivery-riders/
1•Bender•3m ago•0 comments

The MCP hype is a distraction. AI agents should just build their own tools

https://www.rtrvr.ai/blog/on-the-fly-toolgen
1•arjunchint•3m ago•1 comments

The Tariff Beatings Will Continue Until Morale Improves

https://paulkrugman.substack.com/p/the-tariff-beatings-will-continue
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Evolution Mail Users Easily Trackable

https://www.grepular.com/Evolution_Mail_Users_Easily_Trackable
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Cascadia Earthquake Tsunami Threat May Not Be as Bad as We Thought

https://www.opb.org/article/2025/07/03/all-science-no-fiction-cascadia-earthquake-tsunami-threat/
1•jandrewrogers•5m ago•0 comments

RFK Jr. barred registered Democrats from being vaccine advisors, lawsuit says

https://arstechnica.com/health/2025/07/rfk-jr-barred-registered-democrats-from-being-vaccine-advisors-lawsuit-says/
2•m-watson•6m ago•0 comments

Show HN: Todo2 – AI Project Manager Inside Cursor

https://todo2.pro
2•adam-pavlat•7m ago•0 comments

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https://www.openai.com/sam-and-jony/
2•jmsflknr•8m ago•0 comments

Microsoft Touts $500M in AI Savings While Slashing Jobs

https://www.bloomberg.com/news/articles/2025-07-09/microsoft-using-more-ai-internally-amid-mass-layoffs
3•toomuchtodo•8m ago•1 comments

Ask HN: How can GitHub better include designers in open source?

1•FerkiHN•8m ago•1 comments

Berkshire Hathaway

https://www.berkshirehathaway.com/
2•ananddtyagi•9m ago•0 comments

New AI system can 'predict human behavior in any situation'

https://www.livescience.com/technology/artificial-intelligence/new-ai-system-can-predict-human-behavior-in-any-situation-with-unprecedented-degree-of-accuracy-scientists-say
6•Bluestein•9m ago•0 comments

What happens after an LA immigration raid

https://calmatters.org/investigation/2025/06/taken-la-immigration-raids/
1•amarcheschi•10m ago•0 comments

Ukraine's AI scene contributes to air defense

https://algorithmwatch.org/en/zvook-ukraine-air-defense/
1•davidvaughan•10m ago•0 comments

The "S" in Tool Calling Stands for Security

https://remotemcp.substack.com/p/the-s-in-tool-calling-stands-for
2•joshwarwick15•10m ago•0 comments

Cryptic variation fuels plant phenotypic change through hierarchical epistasis

https://www.nature.com/articles/s41586-025-09243-0
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Show HN: Not .ART – A conceptual AI art project with no artist

https://thisisnot.art
1•cfievet•12m ago•0 comments

Earth in a Void? Scientists Propose Wild New Theory About the Universe

https://in.mashable.com/science/96848/earth-in-a-void-scientists-propose-wild-new-theory-about-the-universe
6•Bluestein•13m ago•0 comments

Thunderbird ESR is here: Mozilla's email client adds new functions

https://www.theregister.com/2025/07/09/new_thunderbird_esr_is_here/
1•Bender•13m ago•0 comments

OpenAI Officially Acquires 'Io Products Inc.'

https://openai.com/sam-and-jony/?asset=video
1•Bogdanp•14m ago•0 comments

Red Hat just expanded free access to RHEL for business developers

https://www.zdnet.com/article/red-hat-expands-free-access-to-rhel-for-business-developers/
3•speckx•14m ago•0 comments

Apple Readies First Upgrade to Its Struggling Vision Pro Headset

https://www.bloomberg.com/news/articles/2025-07-09/apple-readies-first-upgrade-to-its-struggling-vision-pro-headset
1•mfiguiere•14m ago•0 comments