We got tired of dashboards that looked great but told us nothing.

We wanted to answer simple questions like:

“We spent $10k last month—when do we earn it back?” “Which campaign brings users who actually pay and stick around?”

But here’s the reality:

Google Ads shows conversions, not revenue

Stripe shows revenue, but not where users came from

Amplitude shows usage, but not payback

And most dashboards… just show more dashboards

So we built Kruxel, a decision engine that connects:

Ad spend (Google, Meta)

Product usage (GA4, Amplitude)

Revenue (Stripe)

…and lets you just ask:

“Which channel pays back the fastest?”

“Are we overspending on users who churn?”

“What features drive expansion revenue?”