We're a telecommunications company. Look at the aging market. Like a former addict, they tried to re-experience profits by revamping the same old ideas that made them grow in the 90s and 2000s—without success. They want to innovate with old formulas. We build cellular networks like car manufacturers build vehicles. We're a mid-to-large company (outside the US). I believe we're still a technological frontier for ordinary people. Old services like "who called?", "voicemail," "voicemail," "SMS," and data packages are still trying to be monetized as if they were gold. But for me, it's crystal clear: the only future is cognitive. Why the hell are audio still compressed at 8 kHz? Who cares about audio transcription at the end of the call? Have you considered enhancing the voices of people who don't like their own voices? Or native image enhancement? Personal agents? Automated customer service responses for companies and retailers? Gamification products? I'm not young, but I feel the field needs renewal. An automotive designer working in Detroit decades ago. Can you comment on your feelings in your fields?