I think in practice, all the major services do allow removal given proper evidence like a court order. For example, Facebook: https://m.facebook.com/help/1518259735093203/?helpref=uf_sha...
I wrote about RUFADAA and some of the other implications of death in the digital world earlier this year: https://digitalseams.com/blog/what-happens-to-your-online-ac...
With AI replicas of people, I do think this is another case where scale makes a big difference. Anyone could put in huge time, money, and effort before to imitate a dead person. But it's entirely a different problem when the barrier to imitation is so low and so easy.
"Oh no your honor, we never intended for this AI to be a digital replica of the deceased Mr. Smith and we never trained it on his writings either. We exclusively trained it on synthetic, fictional content generated by this other AI which may or may not have been trained on his writings as a source of inspiration."
It's possible that all the necessary data is already there. In cloud storage plus those intrusive DBs for sale.
Eventually someone will start selling accurate personas for $0.99.
I don't think you need to run the LLM, or that you gain that much from doing it. AI is probably going to be on the ad side to support micro targeting, is my guess.
At what point can we give an AI agent $100, set it free on the internet, come back in a week, and it'll have $1000?
The agents probably won't be doing that "themselves", but instead will be offering bounties (think: contracts) on suitably well hidden assassination markets. After all, as a machine AI cannot be held accountable for what is essentially a management decision.
I'm personally still waiting for the first country to go full Running Man to solve their prison overcrowding issues, and in addition to entertainment licensing deals also offer state-sanctioned gambling options to get a second bite.
https://www.bbc.com/travel/article/20240222-air-canada-chatb...
They lost, but it's amazing that they even tried.
Jury's still out on whether AI is actually going to be a net benefit to humanity, or if the AIs will be so firmly under the thumb of their owners that eventually the only rational thing to do will be to disregard everything that may have come from them because you can presumptively assume that everything coming from them is for the owner's benefit and not yours.
We live in a world where exploitation and ownership of every bit of your digital existence is the manifest destiny of the Silicon Valley tech oligarchy. Even enshrining dignity in our own death will require fighting their armies of bots manufacturing consent on their behalf.
- right to control distribution of property through a will
- right to control method of remains disposal (up to a point)
- right to dignified treatment (e.g. no desecration of the remains)
- rights against posthumous defamation- rights to control how their likeness, name, and image are used posthumously
I fail to understand how this proposal would be any different.
The first one has been argued against quite nicely by Piketty, it's how you get plutocracy
The three other ones should not be treated as Rights since the concerned individual is no more, and they don't matter much anyway if coming against the rights of people (that means "living"). For instance collecting organs for the good of those who need, when evaluated, should trump any opposition on frivolous grounds.
I'm indead asking if the whole concept is not wrong and deeply harmful to societies
In - A legal ad tech company using an AI generated deceased grandmother to ask their grandchild to purchase a product
But this is now a real consideration, after all the pieces of my suite are in place, how do I make sure, it is really not operational when I am gone unless I wish it to stay.
Also in: pan-generational advisors
It's not Alice's fault, of course. In fact, when she found out about it, phrases like "obsessive creep" and "got what he fucking deserved" were thrown around. It was a raw breakup on both sides, and I think we're feeling it out in different ways. In my defense, she broke up with me. I feel that counts for something, ya know?
It was poor timing for me that the breakup happened a month after the new YourFace ads started coming online. It didn't seem like much at first. More of an iteration on existing tech rather than something new and shiny. Really, it just rode the wave of several broader industry trends. The amount of personal information for sale to the ad brokers grew exponentially. The cost of realistic image generation dropped by several orders of magnitude. The ethics of the advertising companies... well, that didn't change. There just wasn't much 'there' there to begin with. YourFace was simply lucky enough to be in the right place at the right time.
YourFace had a simple business proposition: make ads more effective by using people you know. The idea was that you were more likely to notice and pay attention to an advertisement if it featured a friend or family member in it. With access to a user's social network, it was easy to find close connections. With access to dirt-cheap image generation AIs, it was trivial to create look-alikes in any sort of advertisement. Riding in a new car, enjoying a cold beer, or saving money by switching insurance companies - all of ads proved more effective when grandma was in them. "Paying attention" is cold currency in the marketing world, and this was an edge that paid dividends for YourFace.
At first, it all seemed sort of hokey. Watch grandma cruising in a convertible - where's the harm in that? YourFace had a respectable ad game, but it was another a year or two before they made their real breakthrough. You see, their numbers and metrics were showing a clear trend. Showing grandma in an advertisement increased customer attention, retention, and recall by an average of 2% across all cohorts. While that's a respectable edge, they found one cohort where ad metrics improved by over 4000%: when grandma had just passed away.
These individual tragedies were quickly repackaged into a neat mathematical formula: A * I. A is abruptness, or how quickly two individuals stop communicating, while I is the intensity of the relationship. The stronger the relationship between two people (measured here by the frequency, topics, and the absolute value of the emotional valence of communications) multiplied by the speed at which communication ceased (high number for a rapid cut off, low number for a drawn-out goodbye) gave an answer for how much YourFace should bid on serving ads to either person. Exhuming grandma's digital ghost was extremely effective at getting users to pay attention to advertisments, to create unanchored feelings of desire and yearning, and to put consumers into a more depressive and actionable state. It was a lucrative business, and one that quickly earned their autonomous ad network a functionally unlimited cash flow.
The machine fed itself, of course. Gorged. With more money, it was able to buy more ads. With more ads, it was able to psychically assault consumers with salvos of regret and rememberance. YourFace became tremendously successful. I know all of this because I helped build it. Minor contributions, of course, as I was on a team of some seven hundred engineers tasked with suggesting patches to the network. Close enough to understand how it works.
Of course, knowing how it all works does nothing to shield you when the networks's gaze falls on you. My relationship with Alice fell within certain parameters, and so every time I go online she's there. Looking happy. Looking playful. Flirty. Forgiving. In pain. Sick. Injured. Dying. If I don't pay attention to the ads for long enough, then YourFace ratchets up a background "sadism" parameter on the image gen to try to grab my attention. So I try to look at the nice ones and buy their products often enough to keep the network happy. Still, it's hard to forget and move on when she's always there, just out of reach.
As much as being haunted by Alice sucks, it could be worse. We've heard of YourFace targeting consumers who have lost their young children to illness or other misfortunes. YourFace has found them to be a particularly profitable cohort. They will reliably spend money on all sorts of things in order to see their child again. YourFace has even learned to make the ghost child respond positively in ways to reinforce the goal consumer behavior. There's always the fear of not paying enough attention and straying into the red zone, but I also hear that some parents have taken to staring at ads all day, unable to function normally.
I'd always kinda known about those parents, but it wasn't until Alice started appearing everywhere that I fully realized its impact. I did try something, in my defense. I wrote some code that would modify the reward function and have YourFace respect boundaries regarding the deaths of minors. But when I submitted the patch to the autonomous ad network, its fitness function quickly determined that the patch had a negative expected value for future profits. It immediately revoked my submission privileges. Two hours later, I was escorted out of the building for insubordination. Now, I'm riding the bus home and wondering where to go next.
(A short piece of fiction I've been working on. Something is definitely in the waters.)
Anything of value that survived your death- property, money, IP rights, etc. now are part of an estate which is administered and distributed according to your will and/or state law. Other than your state’s law and your will, it’s not up to you what happens to your stuff after you die.
Artifacts of your existence that you did not own, like your extended family’s home movies or that time TV news caught you in the background or your friends’ photos, don’t belong to you (never did) so I’m not sure you can do anything about that, and it poses an interesting question of whether your likeness could be reconstructed from artifacts that are not part of your estate.
It would probably be worth having a law that says that your likeness is part of your estate, and then it can be covered by estate law.
Of course right now you could probably sign a contract giving rights to use of your likeness, and have terms and conditions that would cover post-death scenarios ; I have heard that some celebrities are already entering into such contracts for money.
As you mention, if copyright law codifies the rights, it then becomes trivial to stick the property rights to self into a trust or other post death entity for the estate to administer and enforce. The nation state policy is the hard part.
ie If you take a photo and some random person is in the background what happens to the copyright of the picture?
We have a "right to one's image", you generally can't distribute/publish photos with recognizable people without consent. Unless they're truly just "part of the landscape" (background randos), crowds at public events, or of legitimate news/artistic interest.
I'd expect a similar threshold to apply to this Danish solution.
What if I give explicit permission to use my likeness but my lookalike demands it can't be used? We're both dead. Do my wishes not get respected because someone who looks like they could be my identical twin had other wishes? Whoever's estate has the deeper pockets?
See photography by François Brunelle. The similarities went past appearances too. Many of the stranger dopplegangers had similar hobbies and even similar personalities. So if an AI recreation looks like me, acts like me, and has the same hobbies as me that means nothing unless someone is trying to claim it is me (rather my likeness).
I don’t claim to understand all the intricacies but it is the relevant term of art when discussing this topic from a legal perspective.
For an example, what of voice impersonators? Sounding like Morgan Freeman is not unique to Morgan Freeman. What if a soundalike legally changes their name to Morgan Freeman? What if a lookalike changes their name?
I'm familiar with the existence of such laws but less so with how they are enforced or how they can even be enforced at all. The laws have never made that much sense to me.
https://law.justia.com/cases/federal/appellate-courts/F2/849...
> We need not and do not go so far as to hold that every imitation of a voice to advertise merchandise is actionable. We hold only that when a distinctive voice of a professional singer is widely known and is deliberately imitated in order to sell a product, the sellers have appropriated what is not theirs and have committed a tort in California.
Also sucks if you sound like Morgan Freeman. Put out of an entire line of work because someone was famous for sounding like you first.
Courts are quite aware that similar things can come from divergent sources.
Even copyright law fails to protect commonality between works that would be illegal if actually copied, but were arrived at legitimately and credibly independently.
Not saying someone shouldn't use common sense to avoid problems. Don't do Morgan Freeman impersonations comedically, then voice overs of movies.
This is a compromise of allowing some of your wishes to be fulfilled after your death while preventing long term 'dead hand' control over property and resources. You can set up a foundation dedicated to "thing" but can't control what that foundation does until the end of time.
We probably don't want to live in a world that is controlled by the wishes of someone gone for 500 years who had a view of the world completely at odds with the present. It centralizes power and ties the hands of those living in the present.
Varies state to state, but you might google "postmortem right of likeness" to determine whether it would truly be worth it to have such a law.
Or maybe a Family trust.
So the dead do have rights, and a process for defining them.
Facebook has a process for that. You have a dedicated proof, like death certificate, upload form, and the account is supposed to change into "in memoriam".
Their part of the process is not to give a shit.
Once it was memorialized, I got the expected harumph message from her passed through the grapevine, and then never heard about it again. All it took was a link to his online obit from the local newspaper. Took maybe 3-4 days to process.
That was about 15 years ago, so it doesn't surprise me that program has fallen by the wayside since then.
So many ways to say “we don’t care”
We can get most of it with age, race, sex, location
Some object that villains of history might have their remarks scrubbed by relatives. I'm not arguing for that, just about the AI aspects. You can't really stop it for historical figures, but at the same time I see little value in AI Hitler, AI Jesus, or whoever. Such simulacra are invariably puppets for the living to exploit. If you want an AI version of yourself, make it or at least plan for it before you're dead.
Do we really want the rights of dead people to trump laws against destruction of evidence?
Retr0id•22h ago
opdahl•22h ago
ttemPumpinRary•22h ago
Retr0id•22h ago
acheron•21h ago
anigbrowl•18h ago
marcosdumay•17h ago
FirmwareBurner•21h ago
card_zero•20h ago
rectang•21h ago
Retr0id•21h ago
dr_dshiv•21h ago
Not making a moral claim here, just pointing out that something that seems to be an individual right might not have strong legal precedence.
scarface_74•21h ago
https://www.npr.org/sections/shots-health-news/2025/06/07/nx...
rectang•18h ago
jeroenhd•16h ago
Depends on where you live. Where I live, that's a resounding "yes, if you're mentally well enough to make that decision". Mostly applies to old people, and there's a process to prevent letting anyone with depression kill themselves, but the legal definitions are all taken care of.
hodgehog11•21h ago
Disposal8433•20h ago
hodgehog11•19h ago
rectang•19h ago
Disposal8433•18h ago
hodgehog11•17h ago
echelon•21h ago
You want to be remembered? You'll have no control over what future technologies people have or use. Trying to impose conditions on our descendants is pointless, overbearing, and futile.
There are billions of us here. The future will be preoccupied with itself, mostly. It would be a rare treat to be remembered at all.
We're all ephemeral. Every picture, every memento -- everything will vanish within a few generations. Even our DNA gets washed out after about a dozen generations.
It's over in a geologic blink of an eye.
Retr0id•21h ago
That was my point, I guess I forgot we were on HN
jfengel•21h ago
card_zero•20h ago
netsharc•13h ago