In my opinion, your game isn't performing well because the gameplay isn't very compelling. In best combo mode, I can see a grid of arrows, I'm informed that clicking one of these arrows will clear more than the others. It says that I should find "creative ways" to clear the grid. I'm not sure that such a thing is possible. At worst, this is a game of guess the 1/25 arrow to click. At best, it's a game of tracking backwards through the arrows. As somebody who enjoys puzzle games, I don't personally find this a fun mechanic.

My initial thought was that the art might be the problem. That perhaps if these were frogs that ate each other in order or if these were bubbles that popped in a satisfying way, this might be more enjoyable, but if you haven't got compelling gameplay, dressing it up isn't going to help. My recommendation is to focus on creating challenging and enjoyable gameplay first.

Perhaps play some other puzzle games and ask yourself what it is you're enjoying about them.

So while the game might be fun to play, at first glance it just looks and feels cheap. It lacks an identity of its own, and that makes it really not stand out from the hordes of other generic puzzle games flooding the app stores at the moment.

Definitely add something to make it stand out there. Unique characters, a visual theme as a whole, etc.

Also maybe rethink the name too. Arrows is definitely a clear name for this game, but it doesn't really sell the game in any way, and feels about as generic as the art style does. Most successful games have strong branding that you can build a potential series off of, whereas this one does not.

Gameplay wise it seems like it could be fun, but it also feels like the mechanics will get old very quickly. It's a gameplay loop that doesn't look particularly compelling from the footage required, and which most bigger titles relegate to a mini game or dungeon puzzle since the mechanics don't have enough to them to carry a whole game.

- The icon is terrible.

- The graphics and UI widgets are terrible.

They actively repulse me, because they resemble the design of those corporate conference "audience poll" type apps.

Try more modern designs? Give it a good space theme, or a castle or dungeon theme, perhaps? AI imagegen might produce something good if you need help.

Just being honest, because that's what you asked for. :-)

Nobody fantasizes about arrows. You can make it a little livelier, like having a child find her cat.

Puzzles and match 3 are actually some of the lowest performing on average. But Candy Crush makes more money than StarCraft II. With games, you have to be in the top 10%. With casual, maybe closer to top 1%.

Wordle is about warming up the brain before work every morning, with colleagues. Sudoku makes you feel like you're good at math. Candy Crush is just plain juicy. Watch the ads for Candy Crush. It sells the fantasy of getting two 5-matches next to each other without strategy or effort.

With games like this, you might want to spend half the dev time on polish, or the game dev term being juice.

It's fun enough to sell I think. Casual games don't need to be fun. To use a food analogy, they're like snacks. They don't need to be filling; they're just there to munch on. The analogy works great for Candy Crush - it's just sweet and doesn't try to be more.

- have a video that shows off the gameplay: show off a few small combos and then one really big satisfying combo, also show off the game modes.

- colours, sound and animations: a really important component of game design. Each tap needs to feel like it has an impact or people will lose interest (it's why gambling machines are loud and colourful).

- offer some non-coin rewards for difficult achievements (alternate themes, different effects when you get a combo, etc.). It gives people something to show off to their peers.

- Daily challenges: gives people a reason to play the game daily. Offer a small coin reward for completing the daily challenge and set up notifications to let people know when the next daily challenge is available.

I recommend downloading a few popular puzzle apps and having a look at how they are designed, but keep in mind that not all design choices are to make the game fun. (Free) Mobile games these days are designed to be addictive and encourage users to make regular small purchases to keep the game enjoyable. I'm not a fan of this kind of game design but you'll see it everywhere because it's profitable (unfortunately).

My advice may also be a little out of date as I don't play mobile games anymore (learning how they designed really killed the enjoyment for me), but I hope it's helpful.

For starters, perhaps you should make it also available on the web, if at all possible. That makes it easier to share and discover.

And maybe invest in the ability for users to export the gameplay as video. I could see it spreading more if people post long combos that last for minutes, sped up with music, for example and posting on TikTok, Twitter, etc. Otherwise, even if it's a good game, most people aren't ever going to discover it, except after many months.

Obviously it always helps to make a game more fun and compelling, but I presume you're already aware of that.

  It's the game I've always wanted to play

What the game game lacks is "juice". Read up on game feel or game juice to get an idea. Play an addictive game like candy crush to understand what good game feel looks like in a puzzle game. Then go back to your game and think about how you can juice it up. For example, could the arrows be something more interesting like characters? Can the visual experience of clearing arrows be more rewarding? You get the idea. Juice it up.

Also, adds in games is an immediate turn off. I would make it good then figure out how to monetize.