Watches and clocks have always been high status, and watchmakers highly skilled individuals. For the hot polloi, clocktowers in parishes could supply all the time information that mass workers would need - hence the existence of horns and hooters in factory settings. A clock would be a valuable thing in a family and would be handed down. A miniaturised clock would be more valuable still and they were ornamented accordingly.
*Watches are for the rich* Why watches were never just tools—they were crowns, allowing the powerful to master their own time while the masses were bound by the sun and seasons.
September 22, 2025
7 min read
*Watches are for the rich* The fundamental division between the powerful and the powerless isn't capital; it's their relationship with time. One group lives by the sun, the seasons, and the day. The other commands the minute, the schedule, and the deadline. This is the truth I almost missed until a simple glass of water revealed it to me: The masses have been given calendars, but the elite have always kept the watch for themselves.
The thought came to me unexpectedly. I was drinking water and urgently needed to know the date. I locked eyes with my 80-year-old grandma, but found myself stumped—how do you gesture for the date? There is no universal sign. In that moment of confusion, the reversal hit me like a lightning strike. Had I wanted to know the time, I would have instinctively pointed to my wrist. The entire world understands that sign.
That single gesture holds the entire philosophy. Society has encoded a universal symbol for the unit of time that matters to commanders, executives, and financiers—the precise minute. The unit of time for the laborer—the day—is left to words and almanacs. A watch is not merely a device with three spikes rotating at speed; it is the embodiment of a power structure, a tool for those whose moments are leveraged and whose seconds are monetized. The question wasn't if watches were for the rich, but a deeper exploration of why. It is the instrument for those who don't follow the rhythm of life, but dictate it.
*The Question That Started It All* This understanding reframed everything. A common person can look outside anytime—the sky, the sun setting—and say, yeah, it must be 5. Their life is governed by natural cycles. But they can't, in any way, without an external source of information, say today is the 20th of September—pinpoint exact. It's unnecessary for them. Then why was knowing the precise time so critical it deserved its own invention and universal symbol? Leadership it is!
*The Executive's Reality* I'm a man who needs to build an empire. Who cares what day it is? I hope it's a profitable day! I hope my stock price rises, or maybe I close a major acquisition. I wake up at 5 AM for a call with the London office, my ship leaves the port at 8:45, a capital allocation meeting is at 11:30. That's the chime on my minute repeater! It must be 12! Time for a lunch meeting. I'm feeling the pressure, there goes the alarm on my perpetual calendar! It's 6 PM now. Yeah, I can get out of this office and head to a board dinner. I need to rush now, catch the car at 6:15 to be on time. An executive in a high-rise has little chance of looking at the open sky to tell time. Not his concern. A precision instrument like a wristwatch is essential for someone like that. What would he do with a simple wrist calendar when his entire day is a sequence of leveraged minutes? The ability to coordinate, to schedule, and to command is built on the second hand, not the sunrise. The bells don't dismiss him; he commands the bells.
*The Rich and the Bigger Picture* But me, in my deep-think mode, couldn't pause there. Why did the rich need them so profoundly? What is a giant company's chairman orchestrating? Everything happens on his command, right? The watch was never a passive virtue. It was the very tool of that command. He doesn't wait for things to happen. He schedules them into existence. The bigger picture is assembled from a thousand precisely managed moments. A five-minute delay for him isn't an inconvenience; it's a five-figure loss in opportunity cost, a cascade of rescheduled meetings, a sign of weakness. The watch wasn't an accessory to his power; it was the engine of it.
*The Pyramid of Time* A factory girl at a textile mill was paid by the hour. Her time was owned by another. A bricklayer got paid by the end of the day. His horizon was the setting sun. A shipbuilder or a railway engineer might be on a weekly wage, focused on a project milestone. A manager was on a monthly salary, executing a strategy. A chief or head of department saw his success measured by the end of quarters. A founder or an investor never counted in hours. They planned in years and built dynasties. Looking at this pyramid, we can infer that mastery of the smallest unit of time enables control over the largest. The person at the top doesn't ignore the minutes; they leverage them with ruthless efficiency. The higher up, the longer the horizon—and the more the watch becomes a symbol of that absolute control over every second. Watches and smartphones > Calendars and day-books > Attendance records and ledgers > Account books and payrolls > Reports, financial statements, and forecast charts
*The Real Purpose of Watches* So maybe watches were never just ornaments or tools. Maybe they were crowns—giving the commander's eyes dominion over the clock while the workers looked at the sun. The poor were made to live by the day. The rich conquered the minute to build their years. And that's how power was forged.
*Today's Pyramid* Today, watches are investments, calendars are weaponized apps, and forecasts are AI-driven models. The pyramid of time hasn't disappeared—it's just become steeper, measured in KPIs, OKRs, and quarterly earnings calls. The smartest move isn't to stop counting the hours—it's to make your hours count for more than anyone else's. Maybe the real flex was always the Rolex—not for its price, but as a statement of the power to decide which unit of time you, and everyone below you, will live by.
My subjective time is not your subjective time, so at the very least for meetings, coordination, dealing with more people, work or not, are essential. And time, and time zones, is what makes a global civilization run.
If anything, having watches made us free from more work, is 8 hours, not “during daylight”. But the key here is the other people, you don’t work alone.
Colombia still rakes the top 10 of most unequal countries in the world [0], recently it was in the top 3.
[0] https://data.worldbank.org/indicator/SI.POV.GINI?locations=C...
If you were a worker during most of the industrial revolution, you probably tracked time using church bells, the clock in your workplace, the sun, or a man with a long pole who'd wake you up in time for your shift by tapping on your shutters. You wouldn't have a watch any more than a worker in 1968 would have a computer.
You would also likely face consequences for failing to turn up to church on your Sunday off.
adolph•55m ago
https://www.paulgraham.com/makersschedule.html