They should do legalshield next

Is this one of those situations where we sign up and get a bit of money from the company, or will we have already been contacted?

The actual win isn't the fine, it's

> and cease unlawful enrollment and cancellation practices for Prime.

which thank god, Amazon deserves to be in the hall of fame for their multiple beg screens.

Some more discussion earlier: https://news.ycombinator.com/item?id=45365712

Huh I forgot to cancel and called and they refunded me lol.

Cool...another "Historic" fine that represents a tiny percent of a companies quarterly profits.

> harmed by their deceptive Prime enrollment practices

I'm still confused by this part.

I didn't use Prime for a long time. I remember lots of buttons inviting me to sign up, just like YouTube asks me weekly if I want to subscribe to premium.

But I don't remember anything seemingly deceptive, and none of the news articles seem to actually provide any details. So what precisely was deceptive?

And even the cancellation part, it's just two confirmation screens. It doesn't seem bad. It honestly seems about the same as any other website subscription I've ever had. You click to cancel, say yes I really don't want the benefits (this is the only extra step), and then click to confirm the cancellation.

The proposed remedy seems fine. What stuck out to me is the "Trump-Vance" attribution: I haven't seen something like that since the election.

I would have assumed their downfall would have been "free 2 day shipping" since it takes about 4 days for me to get anything from them.

Generally a fan of Prime. I’ll admit the shipping is pretty addictive. The rest of Prime is pretty meh. It’s a good deal on shipping and then a bunch of second-rate other stuff tacked on.

On both .com and AWS, Amazon is reaching a stage of maturity where they’re running out of new customers. While still a fan of both, they’re both getting annoying as innovation slows and they get more annoying with a focus on doing things to make your use “sticky” vs making you trip over yourself to buy something because it’s great.

Amazon is full of counterfeit or low quality junk that one needs to navigate. AWS is muddling things with far too many random services thrown at the wall vs just being really good at a few core things. In today competitive environment account teams can’t really explain why we should use AWS apart from “we’re AWS” which is again an answer from a company aging into more stagnating maturity.

The fine, while more than a rounding error, is still small. However it will hopefully help cut down on some of Amazon’s more annoying behaviors.

A few years ago, I got a new phone and a new number. I eventually went to Amazon, entered password, and then was prompted for the OTP, which was sent to my previous number (which I no longer had access to). I kept trying things until I was completely locked out of the account. I emailed them, no help. So, while being locked out of my account, I couldn't cancel my subscription to Kindle (lost all of the books, too). I just kept getting charged month after month (of which I'd just forget about it after getting angry for a minute).

I'd hope that they fixed this. If an account is locked, it seems like it would be common sense to place a hold on any subscriptions associated with it.