The internet, referring to public facing websites, is far too fractured to be saved - there's no search engine that's even close to offering, for free, what was available back in the 00's. This isn't just because the search engines got slack, it's because so many different shiny things have been added to the point, wrong browser, apart from the site using sucurishity sentinels patrolling for various things like users of old browsers that could have the inexplicable power to cripple their clients site permanently -- the site's pages plainly do not render as they ought to. Sometimes it's a nothing more serious than sloppy poor coding for image sizes, but just too many sites are more or less too complicated for ensuring a good break down of the pages' content by the search engine, instead relying primarily on seo tagging, erroneous or not.

In some sense though, Wikipedia could improve the internet if they allowed third party advertising, every time some advertising GA web coder submitted their sub par schlock for their ad, it would be refused and pointed to appropriate resources on how to better form their code - till the point for whatever browser wikipedia works with, so would the ad.