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Is AI expertise enough, or do you need to understand human behavior first?

1•emreozsazn•1h ago
Is AI expertise enough, or do you need to understand human behavior first?

ubig AI Studio combines both. We're an Istanbul-based AI development company specializing in Conversational AI, Computer Vision, and Machine Learning.

We guide businesses through AI transformation with a user-centric approach—integrating design thinking methodology with AI engineering. This means understanding workflows before building systems, testing with real users early, and creating solutions that fit naturally into how people actually work.

Working with enterprises and startups. Also building our own AI products—keeps us honest about what works in production. Visit Us: https://ubig.io/tr

Comments

emreozsazn•1h ago
Author here. We've been experimenting with this approach - design thinking integrated with AI engineering.

The biggest challenge: convincing stakeholders to spend time on user research when they want to "just start training models."

But every project where we skipped this step ended up requiring major rework.

Happy to answer questions about our process or debate whether this is necessary overhead vs critical foundation.

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